Tata Starbucks, SuperYou Launch New Protein Cold Foam Beverages
Tata Starbucks and SuperYou have introduced Vanilla and Mango Protein Cold Foam beverages, each containing up to 18 grams of protein, as demand for functional drinks continues to rise.
SociapaHQ
Tata Starbucks and protein food brand SuperYou have extended their partnership with the launch of two new protein-infused beverages as the demand for functional foods and beverages continues to rise.
The drinks, Vanilla Protein Cold Foam and Mango Protein Cold Foam, are available at participating stores and provide up to 18 grams of protein. The new drinks will be available at all Starbucks outlets in India.
The launch follows the brands’ earlier collaboration that introduced protein-enhanced coffee beverages to Starbucks customers.
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Protein Push:
The companies said the new products are designed to appeal to consumers looking to increase their daily protein intake with products that can fit naturally into their existing routines. The move comes as functional beverages, which combine convenience, taste and nutrition, grow in popularity.
Actor and co-founder of SuperYou, Ranveer Singh has featured in the campaign to support the launch.
“Coffee has always been a part of my daily routine, and now with protein cold foam added to Starbucks’ Iced Shaken Espresso, it combines great taste and added nutrition,” said Singh of the partnership.
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The launch comes as the momentum for protein-enriched products across categories such as beverages, snacks and desserts continues, with food and beverage companies launching products that help consumers meet their nutritional goals without drastically changing their consumption patterns.
The growing partnership also underscores how both brands are increasingly targeting health-conscious consumers looking for convenience and protein-rich options as part of their everyday lifestyle.
