Tag: Festive Season

Campaigns
Love is Teamwork: Bumble Survey Reveals Shift in Festive Planning

Love is Teamwork: Bumble Survey Reveals Shift in Festive...

Bumble's survey shows a modern shift in Indian relationships, with couples valuing...

Inside Edge
Zomato Increases Platform Fee Amid Festive Season to Boost Margins

Zomato Increases Platform Fee Amid Festive Season to Boost...

Zomato raises platform fee to Rs 10 ahead of the festive season, marking the sixth...

Industry
Cadbury Enters Premium Chocolate Market with ‘Studio’ Launch Campaign

Cadbury Enters Premium Chocolate Market with ‘Studio’ Launch...

Mondelez India launches ‘Studio, Creations by Cadbury,’ a premium chocolate line...

Industry
Cadbury Enters Premium Chocolate Market with ‘Studio’ Launch Campaign

Cadbury Enters Premium Chocolate Market with ‘Studio’ Launch...

Mondelez India launches ‘Studio, Creations by Cadbury,’ a premium chocolate line...

Industry
Haldiram’s Launches Premium Hazelnut Sweets in Collaboration with Turkish Hazelnut.

Haldiram’s Launches Premium Hazelnut Sweets in Collaboration...

Haldiram’s partners with Turkish Hazelnut to introduce eight premium hazelnut-based...

Industry
Auto Industry Accelerates as Festive Season Boosts Sales Amid Surge

Auto Industry Accelerates as Festive Season Boosts Sales...

Estimates Show 1.138 Million Passenger Vehicles—Including Cars, Sedans, and SUVs—Sold...

Industry
Pre-Diwali Shopping Drives 4.4% Surge in Festive FMCG Sales

Pre-Diwali Shopping Drives 4.4% Surge in Festive FMCG Sales

During the festive season, dairy, home care, confectionery, and gifting boxes emerged...

Industry
D2C Brands Elevate Brand Bharat with Festive ONDC Leveraging

D2C Brands Elevate Brand Bharat with Festive ONDC Leveraging

ONDC Spurs Indigenous Brands' Reach, Achieving High ROI Amidst the Growing Adoption...

Analysis
Festive Season World Cup: A Boon for Brand Marketing Strategies?

Festive Season World Cup: A Boon for Brand Marketing Strategies?

As ICC Men's World Cup aligns with India's festivities, advertisers contemplate...

Inside Edge
Amazon India's Pre-Festive Campaign: Celebrating 'Collective Happiness'

Amazon India's Pre-Festive Campaign: Celebrating 'Collective...

Amazon India's Pre-Festive Campaign Embraces 'Collective Happiness' - A Joyous Prelude...

Inside Edge
W Enlists Anushka Sharma as Brand Ambassador for Festive Fashion.

W Enlists Anushka Sharma as Brand Ambassador for Festive...

W, a women's fashion brand, partners with Bollywood's Anushka Sharma to celebrate...

Inside Edge
Google Ads Expected to Raise Prices for Festive Season Advertising.

Google Ads Expected to Raise Prices for Festive Season...

As the festive season begins, experts predict a price increase for Google Ads, impacting...