Tag: CMO

Industry
Comscore Appoints Jackelyn Keller as New CMO

Comscore Appoints Jackelyn Keller as New CMO

Comscore names Jackelyn Keller as CMO, bringing over 25 years of expertise in product...

Industry
Adobe Names Lara Balazs New Marketing Chief

Adobe Names Lara Balazs New Marketing Chief

Who's taking the reins at Adobe Marketing? Find out as Lara Balazs steps into the...

Business Spotlight
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Kotak Mahindra Bank CMO: Majority of Marketing Budget Goes to Digital

Kotak Mahindra Bank CMO: Majority of Marketing Budget Goes...

We are constructing a totally robust data stack and bucketing the company into the...

Analysis
2024: GenAI's pivotal moment in the marketing landscape beckons?

2024: GenAI's pivotal moment in the marketing landscape...

Generative AI transforms marketing, but Media Mix Modelling's complexity demands...