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Kotak Mahindra Bank CMO: Majority of Marketing Budget Goes to Digital

Kotak Mahindra Bank CMO: Majority of Marketing Budget Goes...

Sumit Rawat Sep 21, 2024 0 34

We are constructing a totally robust data stack and bucketing the company into the...

Analysis
2024: GenAI's pivotal moment in the marketing landscape beckons?

2024: GenAI's pivotal moment in the marketing landscape...

Sumit Rawat Dec 26, 2023 0 68

Generative AI transforms marketing, but Media Mix Modelling's complexity demands...

Inside Edge
Alok Arya is appointed CMO by Research & Ranking

Alok Arya is appointed CMO by Research & Ranking

Sumit Rawat Apr 11, 2023 0 46