SRK Brings the ‘Wow’ to Sunfeast Wowzers’ Snack Attack

Sunfeast Wowzers, the latest snacking sensation from ITC, has rolled out a star-studded campaign that’s capturing hearts and taste buds across India. Leading the charge is none other than Shah Rukh Khan, whose signature charm and charisma perfectly match the brand’s promise of a ‘wow’ moment in every bite. With a bold new TV commercial and extensive digital presence, Sunfeast Wowzers is all set to become the new snack-time favourite.

A Star-Powered Launch

With the campaign tagline “Iske Har Bite Mein Hai Wow!”, Sunfeast Wowzers has positioned itself as more than just another cracker—it’s a snack that brings surprise, delight, and unmistakable crunch. The concept, crafted by Ogilvy and brought to life by the King of Bollywood himself, blends indulgent cheesy flavours with the irresistible personality of SRK.

According to ITC’s Chief Operating Officer for Biscuits and Cakes, Ali Harris Shere,

“Sunfeast Wowzers is more than just a cracker; it’s an experience that blends cheesy indulgence with crunch. Who better than Shah Rukh Khan to represent this ‘Wow’ factor? Sunfeast Wowzers offers a multi-textural delight which perfectly aligns with his charismatic personality, making the partnership even more special.”

SRK’s Take on the ‘Wow’ Factor

Shah Rukh Khan himself is thrilled about joining the Sunfeast Wowzers family, saying,

“I've always believed that all magical moments have a ‘Wow’ in them. Sunfeast Wowzers is about that ‘Wow’ factor—which comes from the fusion of melty cheesy delight and crisp, flaky layers. It’s the perfect snack to add a touch of delight to any moment. I’m excited to be part of this journey and hope everyone enjoys this indulgent experience just as much as I do.”

The campaign film showcases SRK in his element—bringing drama and excitement to everyday snacking, and turning a simple cracker into a must-try treat.

What Makes Sunfeast Wowzers So Special?

• Unique Textures: Featuring a 14-layer crispy texture, each bite offers a satisfying crunch with every mouthful.
• Exciting Flavours: Currently available in two variants—Cheese Crème Enrobed Cracker and Lemon Crème Enrobed Cracker—giving consumers sweet as well as tangy options.
• Multi-Sensorial Experience: Sunfeast promises a multi-textural, flavour-packed indulgence, aiming to win over snack lovers looking for something innovative and fun.
• Wide Availability: The products are available in general trade, modern trade, and all the top quick-commerce platforms, so getting your hands on these snacks has never been easier.

A Clever Recipe for Brand Success

• Ogilvy’s Creative Touch: The campaign’s strategic storytelling, lively visuals, and strong recall hook “Wow!” makes it catchy and extremely shareable.
• Digital-First Rollout: By prioritizing digital media channels for the campaign launch, ITC ensures that the brand remains on the radar of today’s trend-conscious, tech-savvy consumers.
• Emotional Connect: With SRK at the helm, the brand isn’t just selling crackers—it’s selling a feeling. Snap open a pack, and you’re promised not just a snack but a moment of delight.

The Wowzers Promise

Sunfeast Wowzers is targeting a generation that wants more than just taste from a snack—they want an experience. The brand’s partnership with Shah Rukh Khan sets a new benchmark for how food brands can combine celebrity power, flavor innovation, and clever marketing to make every bite memorable.