PVR INOX Appoints Saurabh Bhambri as Media Business SVP

PVR INOX Limited, India’s largest and most premium cinema exhibitor, has named Saurabh Bhambri as Senior Vice President - Media Business. Bhambri will focus on media monetization, driving revenue growth, advancing digital transformation, and enabling business automation as part of the company’s strategic vision to redefine cinema-based media solutions.

Bhambri’s Role and Strategic Objectives

In his new position, Bhambri will lead efforts to:

• Implement programmatic advertising
• Leverage data-driven audience targeting for better advertising efficiency
• Develop engaging ad formats using PVR INOX’s extensive cinema network
• Integrate digital technologies and build strategic partnerships

This initiative aims to establish PVR INOX as a premium media platform, pushing boundaries in media innovation.

Leadership’s Take on the Appointment

Gautam Dutta, CEO - Revenue & Operations, PVR INOX, welcomed Bhambri, stating:

“Saurabh’s extensive experience in digital advertising and media monetization, combined with his innovative approach, will play a vital role in shaping the future of our media business. We are confident his leadership will strengthen our growth trajectory and unlock new opportunities as we continue to redefine the entertainment and media landscape.”

About Saurabh Bhambri

Bhambri brings 17 years of experience in digital advertising, with notable leadership roles at Paytm Ads and Times Internet Limited. Known for his innovative mindset and result-oriented strategies, Bhambri commented:

“The convergence of cinema and digital media presents unique opportunities. I look forward to driving strategies that unlock value for the company and its stakeholders.”

PVR INOX’s Commitment to Innovation

The appointment highlights PVR INOX’s dedication to staying at the forefront of the media business segment, ensuring excellence and innovation in its offerings.