Pepperfry Welcomes Shubbam Sharrma as Chief Growth Officer

Pepperfry, a leading online furniture and home décor platform, has appointed Shubbam Sharrma as its new Chief Growth Officer. With over 17 years of experience in the fields of retail, e-commerce, and omnichannel strategies, Shubbam has a proven track record in leading strategic growth initiatives and high-performing teams across various sectors.

In his new role, Shubbam will focus on driving Pepperfry’s growth strategy. His primary objectives will include expanding market share, strengthening customer acquisition, and enhancing operational efficiency. Notably, he will work on growing the Home Categories, launching new product lines, and expanding the B2B segment through innovative programs like the Multi-tiered Channel Partner Program. Shubbam also aims to explore new B2B opportunities with HORECA (Hotels, Restaurants, and Cafés) and corporate clients, leveraging his deep understanding of the consumer market.

Ashish Shah, Co-founder and CEO of Pepperfry, expressed enthusiasm about Shubbam's appointment, stating, “We are delighted to welcome him to the Pepperfry family. His extensive experience in driving growth in retail, combined with a deep understanding of the consumer landscape, makes him the perfect leader for our next phase of expansion. We are confident that Shubbam’s vision and expertise will solidify our position as the undisputed leader in the furniture, mattress, and home décor market.”

Shubbam himself is excited about the journey ahead. “I’m thrilled to join Pepperfry during this exciting phase of its growth journey. For anyone looking to buy furniture, Pepperfry has become the go-to destination,” he said. He envisions enhancing this segment through tech-driven innovation and omnichannel integration, aiming to streamline customer journeys and make the business funnel more efficient.

His vision also includes fostering content and community engagement to democratize access for D2C entrepreneurs, bringing the best-curated collections to customers. “Our vision is to blend new-age and legacy brands, creating a one-stop destination for all things home—truly the best of both worlds,” Shubbam explained. He also sees significant potential in the B2B segment, especially in building a curated platform for architects and interior designers to serve their clients’ needs effectively.

Before joining Pepperfry, Shubbam served as the Chief Business Officer at ImpactGuru, where he led growth across multiple cities while optimizing operations and marketing. He previously established CarDekho as a market leader in the used car retail business during his tenure as the Used Cars P&L Head. His consulting experience with KSA Technopak and RedSeer has broadened his expertise in guiding consumer internet and traditional retail companies on growth strategies, digital transformation, and market expansion.

Shubbam started his career at Godrej and has co-founded a D2C fashion brand, which aimed to offer modern and accessible alternatives in ethnic fashion. He holds an MBA from IIM Lucknow and a B.Tech from the College of Engineering Roorkee. Outside of work, Shubbam enjoys researching consumer brands, listening to podcasts and audiobooks, and staying energized through yoga and meditation.

With Shubbam Sharrma at the helm of growth strategies, Pepperfry is set to embark on an exciting new chapter in its journey, aiming to redefine the furniture and home décor landscape in India.