Navi UPI Turns Church Street SOCIAL Into ‘Hurrypur’ Experience Zone
Navi UPI transformed Church Street SOCIAL into a “Hurrypur” experience zone in Bengaluru as part of its cricket and digital payments campaign.
SociapaHQ
Navi brought its “Hurrypur” campaign to Bengaluru through a large-scale experiential activation at Church Street SOCIAL as part of its ongoing partnership with Royal Challengers Bengaluru during the T20 season.
The event transformed Church Street SOCIAL into an immersive ‘Hurrypur’ universe, with a theme of speed, seamless payments and digital engagement.
The activation was attended by more than 500 attendees who were part of the company’s community for creators, cricket fans and Bengaluru’s youth, PTI news reported.
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On-Ground Activation:
The venue had experiential zones branded for the campaign, live face painting, instant photo printing stations, treasure hunt and interactive activities based on the speed narrative of the campaign.
Various digital creators and personalities such as Avanish Hegde, Harshith Chajjed, Nitin Zequria and Andrew Wilson were present at the event and interacted with fans.
As part of the wider Hurrypur experience, guests also took part in cricket-themed contests, games and giveaways.
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Digital-First Engagement:
This activation was the first large scale live event of Navi UPI in Bengaluru under the Hurrypur campaign, taking the initiative from digital platforms to on-ground consumer engagement.
The campaign follows the success of Navi UPI’s previous Hurrypur activations and aligns with the company’s broader strategy of targeting younger digital-first audiences via experiential marketing, creator collaborations, and cricket partnerships.
The initiative also highlights how fintech brands are increasingly blending entertainment, sports culture and immersive offline experiences to boost consumer engagement and brand recall around digital payment platforms.
Navi UPI is an offering of Navi Limited, which provides digital financial services including loans, insurance, mutual funds and UPI payments.
