Medha Shankr Brings Heartfelt Charm to Raffaello Campaign

Medha Shankr Fronts Ferrero India’s New Raffaello Campaign, Celebrating Modern Romance

Ferrero India, part of the global confectionery giant Ferrero Group, has launched a heartfelt new campaign for its premium coconut and almond treat, Confetteria Raffaello. The campaign, titled “Say Hello with Raffaello,” stars the rising Bollywood actor Medha Shankr and beautifully captures the subtle joys of modern romance and the power of thoughtful gestures.

A Slice-of-Life Story That Resonates

Set in a cozy café, the new Raffaello film unfolds with Medha Shankr sharing a light-hearted coffee date with a young man. As he sketches in his notebook, Medha curiously asks what he’s drawing. The moment turns heartwarming when she discovers a charming portrait of herself—a simple, unexpected gesture that delights her. The young man then offers her a Raffaello and shyly asks, “Be mine forever?” Medha responds with a warm smile and a heartfelt “yes.” The film closes with her saying, “Even when you’re not listening, love is calling your name out,” encapsulating the campaign’s message that love is often expressed in quiet, meaningful ways.

Raffaello: More Than Just a Treat

The campaign positions Raffaello as more than a premium confection—it’s an elegant, emotional experience. Each Raffaello features fragrant coconut flakes, a smooth creamy filling, and a delicate whole almond at its center, symbolizing the many layers of modern love and connection. The film’s narrative and visuals reinforce Raffaello’s belief that even the simplest gestures—a shared treat, a thoughtful drawing—can leave a lasting impression.

Medha Shankr: The Perfect Brand Ambassador

Medha Shankr’s youthful charm and relatable screen presence make her an ideal face for Raffaello’s message of genuine connection. Her portrayal brings warmth and authenticity to the campaign, resonating with young audiences who value sincerity and elegance in their relationships and gifting choices.

Zoher Kapuswala, Marketing Head, Pralines, Ferrero India, commented,

“With our latest film, we continue to build on Raffaello’s emotional universe—one that’s pure, soft, sincere, and deeply relatable. With Medha continuing to represent the brand, this film captures a slice of everyday romance that feels both genuine and meaningful.”

Building on Past Success

This isn’t the first time Medha Shankr has brought her charm to Raffaello’s campaigns. Earlier this year, she starred in a playful Valentine’s Day ad where a young man’s attempt to gift Raffaello to his crush takes a mischievous turn, highlighting the treat’s role in confessions of love and innocent romance. These campaigns together reinforce Raffaello’s positioning as the perfect gift for special occasions, confessions, and everyday moments of affection.

Product Details and Accessibility

Raffaello is available in two convenient pack sizes: a 15-piece box priced at ₹495 and a 3-piece pack at ₹99, making it an accessible luxury for both grand gestures and small, meaningful surprises. The brand’s focus on premium quality and elegant packaging further enhances its appeal as a thoughtful gift.

A Campaign That Celebrates Meaningful Connections

With “Say Hello with Raffaello,” Ferrero India taps into the growing desire for authenticity in relationships and gifting. The campaign’s gentle storytelling, combined with Medha Shankr’s relatable performance, encourages people to cherish the little moments and express their feelings in simple yet memorable ways.

Ferrero India’s latest Raffaello campaign, fronted by Medha Shankr, is a celebration of modern romance, heartfelt gestures, and the joy of sharing something special. As the brand continues to weave elegance and emotion into its messaging, Raffaello is poised to remain a favorite choice for those looking to make every connection a little sweeter.