McDonald’s Rolls Out Ranveer Singh Meal on City Cabs

McDonald’s India (North & East) has hit the streets in style with a high-energy cab branding campaign to celebrate the launch of its latest limited-edition offering—The Ranveer Singh Meal. Featuring Bollywood’s dynamic star and McDonald’s brand ambassador Ranveer Singh, the campaign transforms everyday city rides into eye-catching mobile billboards, bringing the excitement of fandom and flavour directly to the public.

Cabs Become Rolling Fanfare

In a bold move to fuse celebrity fandom with out-of-home advertising innovation, McDonald’s has deployed over 400 vibrantly branded cabs across Delhi, NCR, Lucknow, and Kolkata. Each cab is topped with a larger-than-life cutout of Ranveer Singh alongside the iconic Golden Arches, making them impossible to miss as they cruise through the busiest parts of these cities.

These cabs aren’t just about advertising—they’re designed to create curiosity, celebrate the joy of McDonald’s favourites, and bring the brand’s energy alive on the streets. The campaign routes these mobile billboards through high-footfall locations such as India Gate, Noida Sector 18, MG Road Gurugram, Mani Square, Hazratganj, and Gomti Nagar, ensuring that urban youth, college students, and professionals are at the heart of the buzz.

Inspired by Global “Famous Orders” Platform

The Ranveer Singh Meal campaign draws inspiration from McDonald’s global “Famous Orders” platform, which celebrates real fan favourites and moments of joy. By rooting the campaign in “fan truths,” McDonald’s taps into genuine customer love for its classic menu items, reimagining these moments in a high-visibility, street-level format.

The cab branding also marks an extension of Ranveer Singh’s role as the brand ambassador for McDonald’s India (North & East), strengthening the connection between the brand and its fans.

What’s in the Ranveer Singh Meal?

Available for a limited time across all McDonald’s North and East India restaurants, the Ranveer Singh Meal is crafted to deliver both nostalgia and novelty:

• Choice of McVeggie or McChicken (Xplode): Both burgers are given a flavourful twist with a new chilli and creamy Xplode sauce, finished with crispy onions.
• Golden Crispy Pops: Bite-sized, crunchy potato snacks perfect for munching on the go.
• Bobaaa Blast Drink: A fun, sippable treat featuring a generous scoop of poppy boba pearls.

This special meal is designed to appeal to McDonald’s core audience—urban youth and young professionals—offering a taste experience that’s as bold and lively as Ranveer Singh himself.

Out-of-Home Innovation with CASHurDRIVE

The campaign’s execution was powered by CASHurDRIVE, one of India’s leading outdoor and transit advertising agencies. Their expertise ensured that the cabs were carefully routed through the most impactful zones and that the branding was both vibrant and durable, turning the city’s everyday commutes into moments of delight and discovery.

Creating Moments, Not Just Meals

With this campaign, McDonald’s India (North & East) isn’t just serving food—it’s serving up moments of delight, nostalgia, and fandom on wheels. The campaign’s high visibility and creative approach ensure that the Ranveer Singh Meal is top of mind for anyone on the move in these cities.

By transforming city cabs into rolling celebrations of taste and celebrity, McDonald’s India (North & East) has set a new benchmark for out-of-home advertising. The Ranveer Singh Meal campaign is more than just a product launch—it’s a citywide event, inviting everyone to join in the fun, flavour, and fandom.