Karan Johar Partners with Peter England for a Bollywood-Inspired Wedding Collection
Karan Johar teams up with Peter England to launch a stunning new wedding collection inspired by Bollywood. Discover the perfect attire for your special day.
Deepanjali
Bollywood's iconic director, Karan Johar, has stepped into the fashion world, collaborating with Peter England to launch a new wedding collection. This exciting partnership brings together the glamour and grandeur of Indian cinema with the elegance of menswear.
The collection, aptly named "The Bollywood Wedding," is a celebration of traditional Indian weddings with a modern twist. Karan Johar, known for his flamboyant style and love for all things glitzy, has infused his unique vision into the designs. From classic suits to trendy jackets, the collection offers a variety of options to suit every taste.
The campaign film features Karan Johar in a playful mood, suggesting quirky names for the collection inspired by popular Bollywood wedding songs. This light-hearted approach adds a touch of fun and excitement to the campaign.
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Anil S Kumar, COO of Peter England, expressed his enthusiasm for the collaboration, stating, "We are thrilled to partner with Karan Johar to bring this extraordinary collection to life. The 'Bollywood Wedding' collection embodies the perfect blend of international style and Indian heritage, making it the ultimate choice for grooms and groomsmen."
The collection is now available across India, both online and in-store. Peter England plans to further promote the collection through various marketing initiatives, including social media campaigns and in-store activations.
