HINT’s ‘Bade Aaram Se’ Campaign Soars with Tiger, Tara

HINT, the popular innerwear brand from LTK Industries, has launched a fresh and high-energy campaign titled “Bade Aaram Se,” featuring Bollywood stars Tiger Shroff and Tara Sutaria. This latest film acts as a thrilling sequel to last year’s beloved campaign “Bhagakar Le Jaunga,” taking the iconic Vikram-Priya love story to new heights—literally and figuratively—while unveiling HINT’s bold new identity.

A Story That Takes Off

Conceptualized by creative agency Lowe Lintas and directed by Shirish Dahiya, the ad opens mid-air on a private jet, where Tara’s character Priya is being whisked away by her disapproving father. Determined to keep her far from Vikram’s (Tiger Shroff) rebellious influence, the father smugly remarks, “No matter how much he tries, Vikram won’t find you.”

However, turbulence strikes suddenly, alarms blare, and chaos ensues. Passengers, including Priya’s father, evacuate the plane in panic, leaving Priya behind. As calm returns, the twist unfolds: Vikram, calm and composed, emerges as the pilot—dressed only in his signature HINT innerwear—ready to win his love “bade aaram se” (with ease and comfort).

Elevating the Brand Identity

Sandeep Seksaria, Managing Director of LTK Industries, shared insights into the campaign’s direction:

“Establishing strong characteristics along with great storytelling has always been a part of our communication strategy. As we grow, evolve, and expand our portfolio, we continue to take this legacy forward with the ‘Ek Hint To Dete’ campaign. With trademark wit and humour, the films establish HINT’s new identity to our customers.”

The campaign balances action and romance with trademark wit, reinforcing HINT’s message of comfort, style, and confidence. It positions the brand not just as innerwear but as a lifestyle choice for the young, dynamic generation.

Creative Vision and Execution

Sundarkrishnan Sharma, Group Creative Director at Lowe Lintas, explained the creative approach:

“To build the world of HINT, we designed Bollywood-style mini-entertainers featuring Tiger Shroff and Tara Sutaria. It has been an exciting journey in building a brand world that doesn’t just entertain but also engages with the audience. The campaign takes off from the iconic Vikram-Priya love story and pushes it to the next level.”

The film’s cinematic quality, engaging narrative, and star power make it a standout in the innerwear advertising space. The blend of romance, humor, and high-octane drama captures attention across TV, digital, outdoor, and social media platforms.

Tiger Shroff and Tara Sutaria: The Perfect Duo

Tiger Shroff, known for his action-packed roles and dance moves, brings charisma and youthful energy to the campaign. Tara Sutaria’s charm and elegance complement his presence, creating a compelling on-screen chemistry that resonates with the target audience.

Their return in this sequel builds on the emotional connection established in the previous campaign, making the story feel fresh yet familiar.

Multi-Platform Reach

The “Bade Aaram Se” campaign is currently live across multiple channels—including television, digital platforms, outdoor hoardings, and social media—ensuring maximum visibility and engagement. The campaign’s catchy tagline and memorable visuals are designed to stick with viewers long after they see the ad.

HINT’s “Bade Aaram Se” campaign successfully elevates the brand’s identity through a captivating sequel featuring Tiger Shroff and Tara Sutaria. With its blend of storytelling, style, and wit, the campaign not only entertains but also reinforces HINT’s promise of comfort and confidence. As the brand continues to evolve, this campaign sets a high bar for innerwear advertising in India.