Crocs Taps Siddhant Chaturvedi for New Echo II Campaign
Crocs has launched the latest chapter of its 'Let Them Talk' campaign featuring Siddhant Chaturvedi to introduce the new Echo II footwear range.
SociapaHQ
Crocs has launched the newest rendition of its 'Let Them Talk' campaign in India, introducing its new Echo II footwear line with actor and brand ambassador Siddhant Chaturvedi.
The campaign film also features rapper and singer-songwriter Tsumyoki, dancer and choreographer Srilakshmi and graffiti artist Left Hander. The film, centred on music, dance and visual art, is a celebration of creativity, individuality and self-expression.
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Check out the campaign here:
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Echo II Launch:
The campaign launches the Echo II silhouette, taking the Crocs Echo franchise forward in India. The shoes can be purchased on the company's website, Myntra and Crocs stores.
“Self-expression and individuality are at the core of who we are at Crocs and this campaign encapsulates that,” said Crocs Chief Marketing Officer, Carly Gomez.
"At Crocs, we believe self-expression is one of the most powerful ways people connect with our brand. The latest chapter of Let Them Talk, featuring the new Echo II, celebrates a generation that isn't afraid to experiment, explore new creative pursuits and embrace individuality on its own terms," Gomez said.
"As we continue expanding our portfolio in India, we're excited to introduce consumers to newer silhouettes like Echo II—bringing bold design, comfort and self-expression together in a way that feels deeply relevant to today's culture," she added.
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Siddhant Chaturvedi said the campaign resonated with his own creative journey.
"I had a lot of fun shooting this campaign because it brought together different forms of creativity and self-expression. As someone who loves exploring new creative pursuits, the message behind Let Them Talk really resonated with me," he said.
"To me, the campaign is a reminder to stay curious, keep experimenting, and enjoy the journey without worrying about what others think. Needless to say, I'm also a big fan of the Echo II—it's bold, comfortable and full of character," Chaturvedi added.
Sharing the creative vision behind the campaign, Varsha Patra, CEO and Co-founder of Homegrown, said the film was designed to encourage experimentation across different forms of creativity.
