Bisleri Launches Limited-Edition ‘Spider-Man: Brand New Day’ Bottles
Bisleri has launched limited-edition ‘Spider-Man: Brand New Day’ bottles, backed by a nationwide 360-degree marketing campaign.
SociapaHQ
Bisleri International has launched a special limited edition range of packaged drinking water bottles inspired by ‘Spider-Man: Brand New Day’ to bring the upcoming superhero film to consumers through collectible packaging.
Coinciding with the theatrical release of the film, the limited edition bottles feature the characters played by Tom Holland, Zendaya and Sadie Sink and are now available pan India.
The collaboration includes 250 ml, 500 ml and 1-litre Bisleri bottles of water, transforming everyday hydration into a collectible experience for fans of the franchise.
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Campaign Rollout:
On the launch, Tushar Malhotra, Senior Director - Sales and Marketing, Bisleri International, said, "The association will align the brand with one of the world's most popular entertainment franchises. We are thrilled to be associated with 'Spider-Man: Brand New Day', the next chapter of one of the biggest and most iconic global movie franchises and a significant part of today's global pop culture. “Our limited edition bottles will bring the association to life and will be an exciting collectible for our consumer base,” said Malhotra.
To back the launch, Bisleri launched a 360-degree marketing campaign across digital platforms, retail activations and out-of-home (OOH) advertising.
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As part of the campaign, a special Spider-Man x Bisleri branded truck will be travelling across Mumbai creating visibility and consumer engagement in the run-up to the film’s release.
The limited edition bottles are available in modern retail outlets and general trade nationwide.
