Bandhan Life Launches AI-Powered Chatbot ‘Bandhan Bandhu’ to Simplify Insurance Buying
Bandhan Life has launched AI-powered chatbot Bandhan Bandhu to provide instant, multilingual support and simplify the life insurance buying journey.
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Bandhan Life Insurance has launched Bandhan Bandhu, an AI-enabled chatbot to help customers understand life insurance products and get instant answers to their queries while browsing the company’s website.
The chatbot is available on the desktop and mobile versions of Bandhan Life website and can assist users 24/7 in multiple languages to help them navigate through product features, premiums, eligibility criteria, policy benefits and other insurance related information.
The initiative aims to simplify the insurance buying process by providing customers with instant advice as they compare products and make financial decisions, the company said.
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Digital Transformation:
Commenting on the launch, Maneesh Mishra, Chief Product and Marketing Officer at Bandhan Life, said, “We believe buying life insurance should feel simple, reassuring and easy to understand. Customers often have questions before making an important financial decision, and Bandhan Bandhu has been designed to provide clarity at that moment. It builds on our ongoing efforts to simplify a customer’s journey.”
Sumanta Ghosh, Chief Technology Officer at Bandhan Life, said the chatbot combines artificial intelligence with product expertise to improve customer experience.
“Bandhan Bandhu reflects our belief that technology should create tangible value for customers. By combining AI with product expertise, we are enabling customers to access information instantly, whenever they need it, making the insurance buying experience more transparent,” he said.
Abhishek Rane, AVP and Lead – Digital Channel at Bandhan Life, added, “Customers today expect quick, intuitive and always-available support. Bandhan Bandhu has been designed to meet those expectations by helping users find answers, explore products and navigate their options seamlessly.”
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The chatbot launch is part of Bandhan Life’s wider digital transformation strategy to make life insurance more accessible and customer-friendly. In recent years, the company has launched a slew of initiatives including simplified product offerings, digital onboarding, easier income verification processes and less paperwork.
Bandhan Life aims to make the insurance journey even more seamless with Bandhan Bandhu, leveraging artificial intelligence to offer quicker, more customised customer support.
