Amul Highlights Ghee Purity in HT Ad Amid Tirupati Prasadam Controversy

Amul Highlights Ghee Purity in HT Ad Amid Tirupati Prasadam Controversy

In what appears to be an picture makeover exercise, india’s leading dairy emblem amul has pop out with a full-page print ad in hindustan times, highlighting the purity and pleasant of its ghee.The advert outlines the rigorous satisfactory assessments, which include gasoline chromatography (GC) trying out, that amul ghee undergoes to make sure its excessive requirements. It additionally showcases the emblem's various forms of ghee and their culinary makes use of, with nearby meals names provided for nearby relevance.

The advert comes after sure social media posts allegedly related amul to the deliver of ghee to the tirumala tirupati devasthanam (TTD), which manages the sri venkateswara swamy temple in andhra pradesh. In response to these claims, amul has strongly denied ever providing ghee that is utilized in making ready prasadam to be dispensed the various devotees.

The dairy brand has filed an fir towards several social media users for allegedly spreading incorrect information about the emblem. The fir became registered at the ahmedabad cyber crime police station, with the times of india reporting that cases have been filed in opposition to seven users of the social media platform 'x'.

The controversy commenced after a few social media users claimed that TTD had switched its ghee provider from nandini to amul in recent years. However, amul has firmly refuted those claims. Nandini’s producer, karnataka milk federation (kmf), additionally clarified that it stopped providing ghee to TTD 4 years in the past due to pricing disputes.

Previously, amul addressed the rumours on x, saying, "that is in connection with a few social media posts bringing up that amul ghee was being provided to tirumala tirupati devasthanam (TTD). We wish to tell you that we have never supplied amul ghee to TTD."

Amul also emphasized that its ghee is crafted from pure milk and undergoes rigorous pleasant assessments, together with tests for adulteration, as mandated with the aid of the meals safety and requirements authority of india (fssai).

The debate surfaced on september 18 while andhra pradesh chief minister, n. Chandrababu naidu, accused the previous government, led by means of y.S. Jagan mohan reddy, of the use of animal fats inside the coaching of the sacred tirupati laddoos.

Adding fuel to the claims, telugu desam party (tdp) spokesperson anam venkata ramana reddy alleged that a gujarat-based totally cattle laboratory showed the presence of red meat tallow, lard, and fish oil in the ghee samples used by TTD, citing a file during a press conference. The document become dated july sixteen.

In response, senior ysrcp leader y.V. Subba reddy filed a petition in the andhra pradesh excessive courtroom, searching for an intensive investigation into the alleged use of animal fat inside the laddoos for the duration of the ysrcp regime. The excessive court is ready to pay attention the case on september 25.