Air India Takes Center Stage as Title Sponsor for Zee TV UK’s Sa Re Ga Ma Pa 2026
Air India partners with Zee TV UK as the title sponsor for Sa Re Ga Ma Pa 2026. Premiering September 19, the iconic show returns with a concert format and top judges.
Sandhya
A Flagship Alliance for Global Audiences
Air India has officially stepped in as the title sponsor for the 2026 season of Sa Re Ga Ma Pa on Zee TV UK. The partnership brings together India's national carrier and the long-running musical reality franchise, both serving as iconic bridges connecting the Indian diaspora with their roots and culture.
The premier singing competition is set to broadcast across the UK and Europe starting at 7:30 PM on September 19, 2026.
A Grand Scale: 100 Live Musicians and Royal Production Design
The upcoming 36-episode season introduces a concert-style format, featuring a grand, royal-inspired stage setting and a full ensemble of 100 live musicians. Guiding and rating the contestants is an elite panel of veteran judges, including:
- Shankar Mahadevan
- Kumar Sanu
- Javed Ali
- Niti Mohan
Timed for the Global Festive Season
Launching right ahead of major autumn and winter celebrations, the broadcast schedule aligns with the global festive travel period. Key holiday events covered during the show's run include Navratri, Dussehra, Karwa Chauth, Diwali, Christmas, and New Year.
Parul Goel, Territory Head for Europe at Zee Entertainment UK, highlighted the cultural impact of the collaboration:
"India's biggest singing reality show and India’s flagship global airline coming together is a natural and powerful partnership. For millions of Indians living outside India, Sa Re Ga Ma Pa is a connection to home, culture and identity."
Distribution and Brand Strategic Partners
Viewers across the UK and Europe can access Air India Sa Re Ga Ma Pa 2026 via Zee TV UK, Zee TV DE, Zee5, and connected TV platforms including Sky, Virgin Media, Samsung TV Plus, Rakuten TV, and BT/EE.
Alongside Air India as the primary sponsor, the 2026 season is supported by several prominent brand partners, including Southall Travel, Bigen, Remitly, Vitabiotics, Rutland Hall Hotel & Spa, Pooja Sweets, and Dairy Valley.
