Adar Poonawalla Invests Rs 1,000 Crore in Karan Johar's Dharma Productions

Adar Poonawalla led Serene Productions has announced a binding agreement to invest Rs 1,000 crore into Karan Johar’s Dharma Productions and Dharmatic Entertainment (collectively, “Dharma”). This investment will give Serene Productions a 50% stake in Dharma, while Karan Johar will retain the other 50% ownership.

Karan Johar, as the executive chairman, will lead the company's creative vision, with Apoorva Mehta serving as the chief executive officer to manage the strategic direction and operational excellence of the organization.

This partnership aims to leverage Dharma's legacy in storytelling alongside Adar Poonawalla's strategic acumen and resources. Together, they plan to transform content creation, distribution, and audience engagement by integrating advanced technologies and innovative production methods.

Adar Poonawalla expressed his excitement about the collaboration, stating, "I am delighted to partner with one of the most iconic production houses in our nation, along with my friend Karan Johar. We hope to build and grow Dharma and scale even greater heights in the years to come."

Karan Johar emphasized the emotional depth of Dharma's storytelling, saying, "This partnership represents a perfect blend of our emotional storytelling prowess and forward-thinking business strategies. It's about honouring our roots while embracing the future of global entertainment."

Apoorva Mehta noted the partnership as a new era for Dharma, enabling exploration of new avenues in content creation and distribution, and enhancing the Indian entertainment ecosystem. He remarked that this investment allows Dharma to take bigger creative steps forward.