Vicky Kaushal Becomes Face of Realme Smartphones

Realme, one of India’s fastest-growing smartphone brands, has announced Bollywood star Vicky Kaushal as its new smartphone ambassador. This exciting collaboration comes just ahead of the highly anticipated launch of the realme 15 Series on July 24, 2025. With the campaign slogan “Live for real,” realme aims to connect more deeply with Gen Z and millennial consumers, using Vicky’s relatable personality and inspiring journey as a bridge.

Vicky Kaushal: The Perfect Fit for Realme’s Youthful Spirit

Vicky Kaushal, known for his authenticity, grounded nature, and blockbuster performances, resonates strongly with India’s youth. His journey from an ordinary background to Bollywood stardom is a story of ambition, hard work, and staying true to oneself—values that realme says are at the heart of their brand.

Speaking about his new role, Vicky Kaushal shared:

“I’ve always believed in keeping it authentic and being grounded. These are key values that have shaped every step of my journey. Realme’s ‘Make it real’ philosophy truly resonates with me. It’s not just about being real with others, but also being real with yourself, owning your story, and staying true to what drives you. I’m proud to join a brand that understands the ambitions of India’s youth and empowers them to push boundaries. Together, we want to inspire a generation to live boldly, stay real, and make every moment count.”

Launching the Realme 15 Series: Tech Meets Inspiration

As the new face of realme, Vicky Kaushal will headline the brand’s key campaigns, starting with the launch of the realme 15 Series. The new series is designed for users who are active online, love sharing visual content, and want the latest in mobile technology.

What’s New in the Realme 15 Series?

• AI Edit Genie: A voice-led photo editing tool that lets users edit photos using simple voice commands, making creative expression easier than ever.
• Improved Imaging: Advanced camera features for clearer, more vibrant photos—perfect for social media sharing.
• Updated Design: Sleek new looks, with the realme 15 Pro available in Flowing Silver, Velvet Green, and Silk Purple.
• Youth-Focused Features: The series is built for those who want smart, practical innovations that fit their fast-paced, connected lives.

Realme’s Vision: Empowering India’s Next Generation

Francis Wong, Chief Marketing Officer of realme India, commented on the partnership:

“We are proud to welcome Vicky Kaushal as the smartphone ambassador for realme. His story and persona reflect everything we stand for—confidence, relatability, and originality. As we gear up to launch the realme 15 Series on 24th July, this partnership marks an exciting step forward in building realme’s emotional and cultural connection with its audience.”

Realme has always positioned itself as a brand that empowers young Indians to dream big and express themselves. With Vicky Kaushal on board, the brand hopes to inspire even more people to “Live for real”—embracing authenticity, creativity, and the courage to be themselves.

Why This Collaboration Matters

• Relatability: Vicky Kaushal’s journey mirrors the aspirations of millions of young Indians.
• Cultural Connection: The campaign is designed to tap into the energy and ambitions of Gen Z and millennials.
• Tech for Real Life: The realme 15 Series brings meaningful innovation, not just flashy features, to everyday users.

Looking Ahead

With the realme 15 Series set to launch soon and Vicky Kaushal leading the charge, realme is poised to strengthen its position as a top choice for India’s youth. The partnership is expected to deliver not just cutting-edge technology, but also a powerful message: be real, be bold, and make every moment count.