Tamannaah Bhatia Gets in on a ‘Too Good To Be True’ Flipkart Big Billion Days Offer for Samsung Galaxy S25
Flipkart's Big Billion Days features Tamannaah Bhatia in SW Network's 'Too Good To Be True' campaign, offering the Samsung Galaxy S25 at ₹57,999.
Sandhya
New Delhi, 06 October 2026: Flipkart’s Big Billion Days is making the Samsung Galaxy S25 hard to believe, with the flagship smartphone available at ₹57,999 on Flipkart. Built around the idea that some deals make you do a double take, SW Network has conceptualised and executed a social-first campaign featuring Tamannaah Bhatia, turning disbelief into the campaign’s central hook.
The campaign taps into the familiar consumer reaction that comes with spotting a deal that seems almost unbelievable. Instead of simply putting the price front and centre, the campaign uses Tamannaah to turn that reaction into a playful, celebrity-led moment designed to spark curiosity and conversation.
The campaign is built around a simple consumer insight: when a deal feels unusually good, the instinct is to look twice and question whether it could actually be real. Tamannaah Bhatia brings this thought to life with an unexpected and playful appearance that builds curiosity before revealing the reason behind it: the Samsung Galaxy S25 at ₹57,999 on Flipkart during Big Billion Days. By making Tamannaah part of the idea rather than using her as a conventional celebrity endorsement, SW Network gives a straightforward price-led communication a more engaging, social-first treatment, combining celebrity intrigue with a compelling offer that naturally gets people talking.
Raghav Bagai, Co-founder, SW Network, said, “When you have an offer as compelling as the Samsung Galaxy S25 at ₹57,999 on Flipkart Big Billion Days, disbelief is almost an expected reaction. ‘Too Good To Be True’ gave us a simple and relatable thought to build the campaign around. Tamannaah helped us turn that feeling of disbelief into a larger cultural moment.”
Jaunty, Producer and Director at Banana in a Suit (BIAS Studios), added, “The brief was to make a price-led communication feel like something people would actually want to discover and talk about. Instead of telling consumers that the offer was unbelievable, we wanted them to experience that disbelief for themselves. Tamannaah gave us the perfect vehicle to create that surprise, while the ₹57,999 offer delivered the payoff. That’s what made ‘Too Good To Be True’ work for us.”
A simple thought, a familiar reaction and an offer that does most of the talking make this campaign a playful take on the disbelief that comes with a deal this compelling. With Tamannaah Bhatia adding to the surprise, SW Network turns a straightforward price-led message into a social-first moment worth a second look.
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