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Campaigns
WPP weighs Burson sale as restructuring reshapes global communications strategy

WPP weighs Burson sale as restructuring reshapes global...

Anupriya Apr 14, 2026 0 245

WPP explores selling PR arm Burson as part of restructuring, aiming to simplify...

Campaigns
Blue Star cools IPL plans with digital first ad strategy

Blue Star cools IPL plans with digital first ad strategy

Anupriya Apr 10, 2026 0 294

Blue Star skips IPL advertising this season, shifting 75 percent of its budget to...