Tag: Rajiv Kumar

Industry

DS Group targets Rs. 5,000 crore confectionery sales in...

Sumit Rawat May 25, 2024 0 97

DS Group's confectionery products dominate the market, available in 26 lakh outlets,...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 6

Too long

50 %

Uninteresting content

33.3 %

Annoying voiceovers

16.7 %

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 6

Emotional storytelling

16.7 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

16.7 %

Technology

AI-Supported Films Now Oscar-Eligible: Academy Opens New Creative Frontier

AI-Supported Films Now Oscar-Eligible: Academy Opens New...

Prakhar Apr 23, 2025 0 163

The Academy announces that AI-assisted films are now eligible for Oscars, revising...

Campaigns

Amazon Prime Video Doubles Ads: What Viewers Need to Know

Amazon Prime Video Doubles Ads: What Viewers Need to Know

Anureet Kaur Jun 18, 2025 0 14

Prime Video now shows 4–6 minutes of ads per hour. Here’s what it means for viewers...

Campaigns

Peps Mattresses’ Quirky Ads Bring Sleep Science Home

Peps Mattresses’ Quirky Ads Bring Sleep Science Home

Anureet Kaur Jun 18, 2025 0 16

Peps’ “Spring is King” campaign uses humor and relatable stories to educate India...

Campaigns

DLF Honors Global Indians at Times Square with Privana North

DLF Honors Global Indians at Times Square with Privana...

Anureet Kaur Jun 18, 2025 0 21

DLF salutes global Indians at Times Square, celebrating Privana North’s success...

Industry

Connected TV: The Future of Advertising in India

Connected TV: The Future of Advertising in India

Anureet Kaur Jun 5, 2025 0 62

Connected TV blends TV’s reach with digital targeting, revolutionizing advertising...

Technology

AI-Supported Films Now Oscar-Eligible: Academy Opens New Creative Frontier

AI-Supported Films Now Oscar-Eligible: Academy Opens New...

Prakhar Apr 23, 2025 0 163

The Academy announces that AI-assisted films are now eligible for Oscars, revising...

Campaigns

Amazon Prime Video Doubles Ads: What Viewers Need to Know

Amazon Prime Video Doubles Ads: What Viewers Need to Know

Anureet Kaur Jun 18, 2025 0 14

Prime Video now shows 4–6 minutes of ads per hour. Here’s what it means for viewers...

Campaigns

Peps Mattresses’ Quirky Ads Bring Sleep Science Home

Peps Mattresses’ Quirky Ads Bring Sleep Science Home

Anureet Kaur Jun 18, 2025 0 16

Peps’ “Spring is King” campaign uses humor and relatable stories to educate India...

Campaigns

DLF Honors Global Indians at Times Square with Privana North

DLF Honors Global Indians at Times Square with Privana...

Anureet Kaur Jun 18, 2025 0 21

DLF salutes global Indians at Times Square, celebrating Privana North’s success...

Industry

Connected TV: The Future of Advertising in India

Connected TV: The Future of Advertising in India

Anureet Kaur Jun 5, 2025 0 62

Connected TV blends TV’s reach with digital targeting, revolutionizing advertising...

Technology

AI-Supported Films Now Oscar-Eligible: Academy Opens New Creative Frontier

AI-Supported Films Now Oscar-Eligible: Academy Opens New...

Prakhar Apr 23, 2025 0 163

The Academy announces that AI-assisted films are now eligible for Oscars, revising...