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Industry
Micro-Dramas Surge into $300 Million Industry, Redefining India’s Digital Entertainment Landscape

Micro-Dramas Surge into $300 Million Industry, Redefining...

SociapaHQ Mar 27, 2026 0 1093

Micro-dramas are rapidly transforming India’s media industry, with explosive growth,...

Business Spotlight
Netflix Raises Subscription Prices Again, Signaling Shift Toward Profit-Driven Growth

Netflix Raises Subscription Prices Again, Signaling Shift...

SociapaHQ Mar 27, 2026 0 542

Netflix hikes subscription prices across all tiers as it pivots from user growth...

Campaigns
Billboards Banter, But Does It Really Pay Off?

Billboards Banter, But Does It Really Pay Off?

Prakhar Aug 20, 2025 0 103

Interactive billboard exchanges boost engagement and social buzz—but may not offer...

Industry
Ultra Media Launches 2 New OTT Platforms, Invests ₹500 Crore

Ultra Media Launches 2 New OTT Platforms, Invests ₹500...

Sumit Rawat Sep 4, 2024 0 117

The indian pleasure scene, extremely media has declared the dispatch of contemporary...

Industry
JioCinema introduces ₹29/month ad-free premium subscription

JioCinema introduces ₹29/month ad-free premium subscription

Sumit Rawat Apr 24, 2024 0 120

JioCinema introduces a ₹89/month family plan enabling simultaneous streaming on...

Industry
Delhi Capitals test Greenpanel's water resistance with star players

Delhi Capitals test Greenpanel's water resistance with...

Sumit Rawat Apr 23, 2024 0 142

L&K Saatchi & Saatchi's commercial showcases Delhi Capitals' stars Rishabh Pant,...

Analysis
According to Magnite Research, ads on streaming platforms in India attract more attention than ads on social media

According to Magnite Research, ads on streaming platforms...

admin Nov 23, 2022 0 86

According to 64% of streamers in India, advertisements on streaming platforms are...