Tag: Mindshare Partnership

Industry

Volvo Picks Initiative as Global Media Agency After 20...

Deepanjali Dec 23, 2024 0 73

Volvo ends a 20-year partnership with Mindshare, appoints Initiative as its global...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 3

Too long

66.7 %

Uninteresting content

0 %

Annoying voiceovers

33.3 %

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 3

Emotional storytelling

33.3 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

0 %

Analysis

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Deepanjali Dec 14, 2024 0 103

Zepto doubled its revenue in FY24, reduced losses, and raised over $1.3 billion...

Campaigns

Pukka by Unilever Launches New Self-Care Campaign for Modern Wellness

Pukka by Unilever Launches New Self-Care Campaign for Modern...

Prakhar Mar 17, 2025 0 14

Pukka by Unilever debuts a fresh self-care campaign, blending natural ingredients...

Business Spotlight

Temasek Invests $1B in Haldiram’s, Boosting Indian Snack Legacy

Temasek Invests $1B in Haldiram’s, Boosting Indian Snack...

Prakhar Mar 17, 2025 0 17

Singapore’s Temasek acquires a significant stake in Haldiram’s for $1 billion, marking...

Industry

Asim Hussain Joins CG Corp Global as Global Head for Category Development & R&D, Ushering a New Era in Food Innovation

Asim Hussain Joins CG Corp Global as Global Head for Category...

Prakhar Feb 22, 2025 0 80

Asim Hussain has been appointed as the Global Head for Category Development and...

Analysis

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Deepanjali Dec 31, 2024 0 54

Chaayos achieves EBITDA positivity and cuts losses in half during FY24, maintaining...

Analysis

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Deepanjali Dec 14, 2024 0 103

Zepto doubled its revenue in FY24, reduced losses, and raised over $1.3 billion...

Campaigns

Pukka by Unilever Launches New Self-Care Campaign for Modern Wellness

Pukka by Unilever Launches New Self-Care Campaign for Modern...

Prakhar Mar 17, 2025 0 14

Pukka by Unilever debuts a fresh self-care campaign, blending natural ingredients...

Business Spotlight

Temasek Invests $1B in Haldiram’s, Boosting Indian Snack Legacy

Temasek Invests $1B in Haldiram’s, Boosting Indian Snack...

Prakhar Mar 17, 2025 0 17

Singapore’s Temasek acquires a significant stake in Haldiram’s for $1 billion, marking...

Industry

Asim Hussain Joins CG Corp Global as Global Head for Category Development & R&D, Ushering a New Era in Food Innovation

Asim Hussain Joins CG Corp Global as Global Head for Category...

Prakhar Feb 22, 2025 0 80

Asim Hussain has been appointed as the Global Head for Category Development and...

Analysis

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Deepanjali Dec 31, 2024 0 54

Chaayos achieves EBITDA positivity and cuts losses in half during FY24, maintaining...

Analysis

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Deepanjali Dec 14, 2024 0 103

Zepto doubled its revenue in FY24, reduced losses, and raised over $1.3 billion...