Tag: IAS

Industry

IAS releases ad measurement tools for Facebook and Instagram...

Sumit Rawat Jun 21, 2023 0 868

For Meta's Reels video feed inventory, IAS will now provide viewability and invalid...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 6

Too long

50 %

Uninteresting content

33.3 %

Annoying voiceovers

16.7 %

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 6

Emotional storytelling

16.7 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

16.7 %

Industry

Prerna Mehra to Lead the MEA Gerety Jury for 2025

Prerna Mehra to Lead the MEA Gerety Jury for 2025

Deepanjali Jan 7, 2025 0 352

Prerna Mehra to lead MEA Gerety Jury for the 2025 Gerety Awards, celebrating creativity...

Campaigns

Pepsi’s Food-Focused Twist on “Share a Pepsi” Wins Hearts

Pepsi’s Food-Focused Twist on “Share a Pepsi” Wins Hearts

Anureet Kaur Jun 16, 2025 0 17

Pepsi launches “Share a Pepsi” with food names, making meals the star and refreshing...

Inside Edge

Warner Bros. Discovery Splits: Streaming and Cable Part Ways

Warner Bros. Discovery Splits: Streaming and Cable Part...

Anureet Kaur Jun 10, 2025 0 47

Warner Bros. Discovery to split into two companies, separating streaming from cable...

Technology

Meta’s AI Ambition: A ChatGPT and Gemini Challenger Emerges

Meta’s AI Ambition: A ChatGPT and Gemini Challenger Emerges

Prakhar May 1, 2025 0 215

Meta launches a dedicated AI app powered by Llama 4, offering real-time chat, multimodal...

Technology

Microsoft Tops List of Most Impersonated Brands in Phishing Attacks

Microsoft Tops List of Most Impersonated Brands in Phishing...

Prakhar Apr 25, 2025 0 151

Check Point Research finds Microsoft at 36% of Q1 2025 phishing lures, followed...

Industry

Prerna Mehra to Lead the MEA Gerety Jury for 2025

Prerna Mehra to Lead the MEA Gerety Jury for 2025

Deepanjali Jan 7, 2025 0 352

Prerna Mehra to lead MEA Gerety Jury for the 2025 Gerety Awards, celebrating creativity...

Campaigns

Pepsi’s Food-Focused Twist on “Share a Pepsi” Wins Hearts

Pepsi’s Food-Focused Twist on “Share a Pepsi” Wins Hearts

Anureet Kaur Jun 16, 2025 0 17

Pepsi launches “Share a Pepsi” with food names, making meals the star and refreshing...

Inside Edge

Warner Bros. Discovery Splits: Streaming and Cable Part Ways

Warner Bros. Discovery Splits: Streaming and Cable Part...

Anureet Kaur Jun 10, 2025 0 47

Warner Bros. Discovery to split into two companies, separating streaming from cable...

Technology

Meta’s AI Ambition: A ChatGPT and Gemini Challenger Emerges

Meta’s AI Ambition: A ChatGPT and Gemini Challenger Emerges

Prakhar May 1, 2025 0 215

Meta launches a dedicated AI app powered by Llama 4, offering real-time chat, multimodal...

Technology

Microsoft Tops List of Most Impersonated Brands in Phishing Attacks

Microsoft Tops List of Most Impersonated Brands in Phishing...

Prakhar Apr 25, 2025 0 151

Check Point Research finds Microsoft at 36% of Q1 2025 phishing lures, followed...

Industry

Prerna Mehra to Lead the MEA Gerety Jury for 2025

Prerna Mehra to Lead the MEA Gerety Jury for 2025

Deepanjali Jan 7, 2025 0 352

Prerna Mehra to lead MEA Gerety Jury for the 2025 Gerety Awards, celebrating creativity...