Tag: IAS

Industry

IAS releases ad measurement tools for Facebook and Instagram...

Sumit Rawat Jun 21, 2023 0 874

For Meta's Reels video feed inventory, IAS will now provide viewability and invalid...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

View Results

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 6

Too long

50 %

Uninteresting content

33.3 %

Annoying voiceovers

16.7 %

View Options

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

View Results

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 6

Emotional storytelling

16.7 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

16.7 %

View Options

Analysis

Delhi, Dehradun Swiggy Instamart Users Spend Over Rs 20...

Deepanjali Jan 1, 2025 0 337

Swiggy Instamart users spent millions in 2024 on groceries, gadgets, and quirky...

Inside Edge

AI Reads Emotions: The New Frontier for Brands

Anureet Kaur Jun 12, 2025 0 39

New AI tools help brands measure real consumer emotions for sharper, unbiased marketing...

Inside Edge

Google Fights Back Against US Search Monopoly Ruling

Anureet Kaur Jun 2, 2025 0 48

Google to appeal US court’s antitrust ruling on search monopoly, sparking a major...

Technology

Google Retains Third-Party Cookies in Chrome, Scraps Opt-Out...

Prakhar Apr 23, 2025 0 126

Google reverses its controversial plan to phase out third-party cookies, keeping...

Industry

Himanshu Shekhar Steps Down as GroupM’s Southeast Asia...

Deepanjali Jan 7, 2025 0 353

Himanshu Shekhar steps down as GroupM Southeast Asia CEO after 25 years, leaving...

Analysis

Delhi, Dehradun Swiggy Instamart Users Spend Over Rs 20...

Deepanjali Jan 1, 2025 0 337

Swiggy Instamart users spent millions in 2024 on groceries, gadgets, and quirky...

Inside Edge

AI Reads Emotions: The New Frontier for Brands

Anureet Kaur Jun 12, 2025 0 39

New AI tools help brands measure real consumer emotions for sharper, unbiased marketing...

Inside Edge

Google Fights Back Against US Search Monopoly Ruling

Anureet Kaur Jun 2, 2025 0 48

Google to appeal US court’s antitrust ruling on search monopoly, sparking a major...

Technology

Google Retains Third-Party Cookies in Chrome, Scraps Opt-Out...

Prakhar Apr 23, 2025 0 126

Google reverses its controversial plan to phase out third-party cookies, keeping...

Industry

Himanshu Shekhar Steps Down as GroupM’s Southeast Asia...

Deepanjali Jan 7, 2025 0 353

Himanshu Shekhar steps down as GroupM Southeast Asia CEO after 25 years, leaving...

Analysis

Delhi, Dehradun Swiggy Instamart Users Spend Over Rs 20...

Deepanjali Jan 1, 2025 0 337

Swiggy Instamart users spent millions in 2024 on groceries, gadgets, and quirky...

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What makes you hit ‘skip’ on an ad?

What do you think defines a great ad today?

What do you think defines a great ad today?

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