Tag: Happydemic

Industry

Songstruck': Radio City & Happydemic's Personalized Live...

Sumit Rawat Sep 26, 2024 0 52

Radio town has presented the dispatch of “songstruck,” a collaborative undertaking...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 6

Too long

50 %

Uninteresting content

33.3 %

Annoying voiceovers

16.7 %

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 6

Emotional storytelling

16.7 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

16.7 %

Analysis

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Deepanjali Dec 31, 2024 0 123

Chaayos achieves EBITDA positivity and cuts losses in half during FY24, maintaining...

Campaigns

Zeel’s Latest Rainwear Campaign Makes Style Meet Stormy Functionality

Zeel’s Latest Rainwear Campaign Makes Style Meet Stormy...

Prakhar May 23, 2025 0 76

Rainwear brand Zeel debuts “Don’t Fear the Drip” campaign, showcasing waterproof...

Inside Edge

Rs 30,000 Crore Question: Why FMCG Still Dominates Indian Advertising

Rs 30,000 Crore Question: Why FMCG Still Dominates Indian...

Prakhar May 2, 2025 0 142

FMCG accounts for over ₹30,000 crore in ad spend—outpacing auto and finance—driven...

Technology

Cookie Delay or Reality Check: Is AdTech Prepped for Privacy?

Cookie Delay or Reality Check: Is AdTech Prepped for Privacy?

Prakhar Apr 30, 2025 0 180

As third-party cookies vanish, adtech faces a crossroads: innovate with privacy-friendly...

Analysis

Snapdeal Cuts Losses by 43% with Strong Growth in FY24

Snapdeal Cuts Losses by 43% with Strong Growth in FY24

Deepanjali Jan 1, 2025 0 107

Snapdeal reduces losses by 43% in FY24 with increased revenue, strategic cost cuts,...

Analysis

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Deepanjali Dec 31, 2024 0 123

Chaayos achieves EBITDA positivity and cuts losses in half during FY24, maintaining...

Campaigns

Zeel’s Latest Rainwear Campaign Makes Style Meet Stormy Functionality

Zeel’s Latest Rainwear Campaign Makes Style Meet Stormy...

Prakhar May 23, 2025 0 76

Rainwear brand Zeel debuts “Don’t Fear the Drip” campaign, showcasing waterproof...

Inside Edge

Rs 30,000 Crore Question: Why FMCG Still Dominates Indian Advertising

Rs 30,000 Crore Question: Why FMCG Still Dominates Indian...

Prakhar May 2, 2025 0 142

FMCG accounts for over ₹30,000 crore in ad spend—outpacing auto and finance—driven...

Technology

Cookie Delay or Reality Check: Is AdTech Prepped for Privacy?

Cookie Delay or Reality Check: Is AdTech Prepped for Privacy?

Prakhar Apr 30, 2025 0 180

As third-party cookies vanish, adtech faces a crossroads: innovate with privacy-friendly...

Analysis

Snapdeal Cuts Losses by 43% with Strong Growth in FY24

Snapdeal Cuts Losses by 43% with Strong Growth in FY24

Deepanjali Jan 1, 2025 0 107

Snapdeal reduces losses by 43% in FY24 with increased revenue, strategic cost cuts,...

Analysis

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Deepanjali Dec 31, 2024 0 123

Chaayos achieves EBITDA positivity and cuts losses in half during FY24, maintaining...