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Tag: Digital Advertising Report 2024

Analysis
Programmatic Advertising: The future path for digital marketing evolution

Programmatic Advertising: The future path for digital marketing...

Sumit Rawat Feb 20, 2024 0 114

According to Dentsu e4m Digital Advertising Report 2024, programmatic buying accounted...

Analysis
Digital AdEx of FMCG matches TV, powered by growth factors

Digital AdEx of FMCG matches TV, powered by growth factors

Sumit Rawat Feb 12, 2024 0 68

In five years, FMCG's digital advertising expenditure share skyrocketed from 27%...

Campaigns
Tarun Ummat of Teads India emphasizes tailored cross-channel ads' significance

Tarun Ummat of Teads India emphasizes tailored cross-channel...

Sumit Rawat Feb 10, 2024 0 35

At the launch of the Digital Advertising Report 2024, Tarun Ummat, Managing Director...