Tag: Digital AdEx
Analysis
Digital growth forecast: 17% surge expected in 2024
Anticipated at Rs 46,565 cr, the Digital AdEx for the year is predominantly fueled...
Analysis
Auto sector excels in digital AdEx, led by paid search
Auto industry heads highlight sector's growing digital ad spend. Emphasis on search...
Analysis
Digital AdEx of FMCG matches TV, powered by growth factors
In five years, FMCG's digital advertising expenditure share skyrocketed from 27%...
