Tag: D2C Brands

Industry
HUL’s Premiumisation Push Signals Big Shift in India’s FMCG Market

HUL’s Premiumisation Push Signals Big Shift in India’s...

HUL’s premiumisation strategy targets India’s growing affluent consumers, with iconic...

Industry
D2C Brands Transition: Embracing TV+Print for Effective Brand Building Strategies

D2C Brands Transition: Embracing TV+Print for Effective...

Experts suggest traditional media's wide reach is vital for building brand awareness...

Industry
Digital CAC rises: Strategies for D2C brands in challenging times

Digital CAC rises: Strategies for D2C brands in challenging...

Soaring digital CAC attributed to rising Cost Per Impression on platforms like Meta...