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Industry
Experience Becomes Key Media for D2C Brands

Experience Becomes Key Media for D2C Brands

Prakhar Sep 8, 2025 0 553

D2C brands are shifting focus from acquisition to customer experience, investing...

Campaigns
Billboards Banter, But Does It Really Pay Off?

Billboards Banter, But Does It Really Pay Off?

Prakhar Aug 20, 2025 0 83

Interactive billboard exchanges boost engagement and social buzz—but may not offer...

Inside Edge
India's E-Commerce Evolution: Growth, Tech Innovations, and Sustainability

India's E-Commerce Evolution: Growth, Tech Innovations,...

sheetal Jan 4, 2025 0 1088

Explore India’s booming e-commerce market, fueled by innovation, D2C brands, sustainability,...

Industry
HUL’s Premiumisation Push Signals Big Shift in India’s FMCG Market

HUL’s Premiumisation Push Signals Big Shift in India’s...

Deepanjali Dec 4, 2024 0 109

HUL’s premiumisation strategy targets India’s growing affluent consumers, with iconic...

Industry
D2C Brands Transition: Embracing TV+Print for Effective Brand Building Strategies

D2C Brands Transition: Embracing TV+Print for Effective...

Sumit Rawat Feb 25, 2024 0 171

Experts suggest traditional media's wide reach is vital for building brand awareness...

Industry
Digital CAC rises: Strategies for D2C brands in challenging times

Digital CAC rises: Strategies for D2C brands in challenging...

Sumit Rawat Feb 14, 2024 0 114

Soaring digital CAC attributed to rising Cost Per Impression on platforms like Meta...