Tag: Cross-media

Industry

Nielsen and TikTok Join Forces for Cross-Media Ad Measurement

Deepanjali Dec 7, 2024 0 45

Nielsen and TikTok partner to provide cross-media ad performance measurement, offering...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 6

Too long

50 %

Uninteresting content

33.3 %

Annoying voiceovers

16.7 %

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 6

Emotional storytelling

16.7 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

16.7 %

Industry

OMG India and LinkedIn Launch #OMG100Insiders Upskilling Initiative

OMG India and LinkedIn Launch #OMG100Insiders Upskilling...

Deepanjali Jan 7, 2025 0 95

OMG India partners with LinkedIn to launch #OMG100Insiders, certifying employees...

Campaigns

Britannia’s “One More, Please” Ad Makes Laughing Cow Irresistibly Creamy

Britannia’s “One More, Please” Ad Makes Laughing Cow Irresistibly...

Prakhar Apr 29, 2025 0 18

Britannia’s new “One More, Please” campaign for Laughing Cow cheese highlights its...

Campaigns

Škoda Superstars Campaign Celebrates Human Grit Through Iconic Automotive Legacy

Škoda Superstars Campaign Celebrates Human Grit Through...

Prakhar Apr 28, 2025 0 36

Škoda Auto India’s “Superstars” campaign features Ranveer Singh alongside loyal...

Campaigns

Greenply’s ‘Har Zarurat Ka Reply’ Campaign Features Lucknow Super Giants

Greenply’s ‘Har Zarurat Ka Reply’ Campaign Features Lucknow...

Prakhar Apr 28, 2025 0 35

Greenply taps Lucknow Super Giants’ on-field heroics to showcase its plywood’s resilience,...

Inside Edge

EU Slaps Heavy Fines on Apple and Meta for Dominance Abuse

EU Slaps Heavy Fines on Apple and Meta for Dominance Abuse

Prakhar Apr 24, 2025 0 39

The European Commission fines Apple €1.8 billion and Meta €1.2 billion for violating...

Industry

OMG India and LinkedIn Launch #OMG100Insiders Upskilling Initiative

OMG India and LinkedIn Launch #OMG100Insiders Upskilling...

Deepanjali Jan 7, 2025 0 95

OMG India partners with LinkedIn to launch #OMG100Insiders, certifying employees...

Campaigns

Britannia’s “One More, Please” Ad Makes Laughing Cow Irresistibly Creamy

Britannia’s “One More, Please” Ad Makes Laughing Cow Irresistibly...

Prakhar Apr 29, 2025 0 18

Britannia’s new “One More, Please” campaign for Laughing Cow cheese highlights its...

Campaigns

Škoda Superstars Campaign Celebrates Human Grit Through Iconic Automotive Legacy

Škoda Superstars Campaign Celebrates Human Grit Through...

Prakhar Apr 28, 2025 0 36

Škoda Auto India’s “Superstars” campaign features Ranveer Singh alongside loyal...

Campaigns

Greenply’s ‘Har Zarurat Ka Reply’ Campaign Features Lucknow Super Giants

Greenply’s ‘Har Zarurat Ka Reply’ Campaign Features Lucknow...

Prakhar Apr 28, 2025 0 35

Greenply taps Lucknow Super Giants’ on-field heroics to showcase its plywood’s resilience,...

Inside Edge

EU Slaps Heavy Fines on Apple and Meta for Dominance Abuse

EU Slaps Heavy Fines on Apple and Meta for Dominance Abuse

Prakhar Apr 24, 2025 0 39

The European Commission fines Apple €1.8 billion and Meta €1.2 billion for violating...

Industry

OMG India and LinkedIn Launch #OMG100Insiders Upskilling Initiative

OMG India and LinkedIn Launch #OMG100Insiders Upskilling...

Deepanjali Jan 7, 2025 0 95

OMG India partners with LinkedIn to launch #OMG100Insiders, certifying employees...