Tag: Content Investment

Industry

SPNI CEO: Collaboration Key, Not Competition

Deepanjali Dec 18, 2024 0 40

SPNI CEO emphasizes collaboration over competition in the Indian media market, despite...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 6

Too long

50 %

Uninteresting content

33.3 %

Annoying voiceovers

16.7 %

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 6

Emotional storytelling

16.7 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

16.7 %

Analysis

Indian Research Industry Hits $3.2 Billion, Driving Insights Growth

Indian Research Industry Hits $3.2 Billion, Driving Insights...

Deepanjali Dec 20, 2024 0 97

India’s Research and Insights Industry achieves USD 3.2 billion in FY2024, fueled...

Campaigns

Kriti Sanon Becomes Magic Moments’ New Brand Spirit Ambassador

Anureet Kaur May 28, 2025 0 66

Magic Moments appoints Kriti Sanon as brand ambassador to stir up glamour, passion,...

Campaigns

Schweppes and Blinkit Join Forces for 10-Minute Party-Prep Solution

Schweppes and Blinkit Join Forces for 10-Minute Party-Prep...

Anureet Kaur May 28, 2025 0 34

Schweppes’s fizzy mixers and Blinkit’s rapid grocery service team up in “Party in...

Technology

Cookie Delay or Reality Check: Is AdTech Prepped for Privacy?

Cookie Delay or Reality Check: Is AdTech Prepped for Privacy?

Prakhar Apr 30, 2025 0 187

As third-party cookies vanish, adtech faces a crossroads: innovate with privacy-friendly...

Technology

ChatGPT’s New Shopping Features Turn AI Into Retail’s Personal Stylist

ChatGPT’s New Shopping Features Turn AI Into Retail’s Personal...

Prakhar Apr 30, 2025 0 162

ChatGPT enhances its AI with built-in shopping tools: visual search, live price...

Analysis

Indian Research Industry Hits $3.2 Billion, Driving Insights Growth

Indian Research Industry Hits $3.2 Billion, Driving Insights...

Deepanjali Dec 20, 2024 0 97

India’s Research and Insights Industry achieves USD 3.2 billion in FY2024, fueled...

Campaigns

Kriti Sanon Becomes Magic Moments’ New Brand Spirit Ambassador

Anureet Kaur May 28, 2025 0 66

Magic Moments appoints Kriti Sanon as brand ambassador to stir up glamour, passion,...

Campaigns

Schweppes and Blinkit Join Forces for 10-Minute Party-Prep Solution

Schweppes and Blinkit Join Forces for 10-Minute Party-Prep...

Anureet Kaur May 28, 2025 0 34

Schweppes’s fizzy mixers and Blinkit’s rapid grocery service team up in “Party in...

Technology

Cookie Delay or Reality Check: Is AdTech Prepped for Privacy?

Cookie Delay or Reality Check: Is AdTech Prepped for Privacy?

Prakhar Apr 30, 2025 0 187

As third-party cookies vanish, adtech faces a crossroads: innovate with privacy-friendly...

Technology

ChatGPT’s New Shopping Features Turn AI Into Retail’s Personal Stylist

ChatGPT’s New Shopping Features Turn AI Into Retail’s Personal...

Prakhar Apr 30, 2025 0 162

ChatGPT enhances its AI with built-in shopping tools: visual search, live price...

Analysis

Indian Research Industry Hits $3.2 Billion, Driving Insights Growth

Indian Research Industry Hits $3.2 Billion, Driving Insights...

Deepanjali Dec 20, 2024 0 97

India’s Research and Insights Industry achieves USD 3.2 billion in FY2024, fueled...