Nihar Naturals' New Ad Celebrates Durga Pujo Preparations

Nihar Naturals' New Ad Celebrates Durga Pujo Preparations

Marico Limited is excited to unveil its new television commercial (TVC) for Nihar Naturals, part of the brand's Durga Pujo campaign. This festive initiative, titled ‘Pujo Ready with Nihar,’ beautifully captures the spirit of Durga Pujo preparations, with a strong emphasis on the beauty rituals that empower women to feel confident and radiant throughout the celebrations.

The narrative follows a young woman as she immerses herself in her dance and beauty regimen in anticipation of Durga Pujo. She begins her beauty preparations weeks ahead of time with Nihar Naturals, nurturing her hair for the festive occasion. The TVC highlights how this preparation, particularly with the help of Nihar Naturals, allows her to radiate confidence and beauty during the festivities.

Commenting on the launch of this digital film, Somasree Bose Awasthi, Chief Marketing Officer of Marico, stated, “Durga Pujo is a festival rich in tradition, where preparation is essential. At Marico, we recognize the importance of looking and feeling your best during these celebrations. Nihar Naturals has been a cherished ally in the beauty journeys of women across West Bengal, and through this campaign, we aim to showcase the confidence and beauty that comes from being Pujo-ready. Our TVC illustrates how Nihar Naturals enables women to achieve healthy, beautiful hair that makes them shine during the festive season.”

The ‘Pujo Ready with Nihar’ campaign TVC will air on major television channels and will be promoted across the brand’s social media platforms, including YouTube, beginning September 24, 2024.