Myntra’s Big Sale Gets Celebrity Makeover

Myntra has dropped its latest ad film to amplify buzz around the upcoming Big Fashion Festival sale, which is set to begin on September 20. The campaign touts “3X Discounts” — a powerful proposition in the competitive festive-sale landscape. 
Created by Tilt Brand Solutions, this advertisement continues Myntra’s strategy of using high-impact, celebrity-led storytelling to build awareness. 

Starring Celebrities & Their Roles

The ad features Bollywood and entertainment figures: Ranbir Kapoor, Karan Johar, and Triptii Dimri. Each is portrayed as being almost unable to resist flaunting their wardrobe—in situations as offbeat as a retirement party, random pet birthday parties, and even commandeering internet reels to display ethnic wear like lehengas. 

Humorous Scenarios & Narrative Gimmick

Beyond just showcasing fashion, the ad operates via comedic situations:

• Ranbir Kapoor crashes a stand-up set, momentarily hijacking the spotlight with his fashion statements. 

• Karan Johar is depicted convincing a film critic the “latest picture” is his own photo montage of outfit shots. 

• Triptii Dimri appears in internet reels and random events, seizing opportunities to display her lehenga. 

These scenarios also bring in their managers — overwhelmed by the constant fashion demands. The underlying joke: the celebs are doing everything to show off, and Myntra’s sale (and the allure of 3× discounts) is the instigator. 

Creative Agency & Messaging

Tilt Brand Solutions handles the ad’s creative execution. The messaging leans into aspirational style and the idea that you sometimes plan the costumes more than the occasion—you want to be seen in the right outfit, and discounts make that irresistible.

The aesthetic leans fun and flamboyant, with a comedic tone rather than serious or high-drama fashion. It emphasizes visible style over stealth, celebrating fashion as performance.

Sale Details & Timing

• Sale: Myntra’s Big Fashion Festival

• Start date: September 20

• Offer: 3X discounts — presumably triple discount tiers or layered discounts. 

With only three days left from the ad’s release, Myntra is obviously banking on this campaign to generate urgency and interest. The use of celebrities who are already well-known, and have been part of Myntra campaigns (notably Ranbir Kapoor being signed in 2023) adds continuity and recognition.

Brand Strategy & Comparisons

Myntra has, in past years, leaned on celebrity-heavy campaigns for its festive-sale promotions.  Last year’s campaign also featured Ranbir Kapoor, Karan Johar, and Kiara Advani, underlining the trio’s recurring presence in such marketing efforts. 

Notably, Ranbir Kapoor was previously closely associated with Flipkart’s Big Billion Days sale until 2021, so his continued visibility in Myntra’s ads marks a strategic alignment and perhaps a way to draw in consumers with recognition and trust. 

Through this ad, Myntra reinforces its positioning as both fashionable and accessible during the festive season: style is front and centre, but so is the deal.