Kalki Koechlin Shines as Tyaani Jewellery’s New Muse

Kalki Koechlin Becomes the Face of Karan Johar’s Tyaani Jewellery

Tyaani Jewellery by Karan Johar has welcomed acclaimed actress Kalki Koechlin as its newest brand ambassador, launching her as the central figure in their latest campaign, “Forces of Tyaani.” This move not only highlights the brand’s commitment to craftsmanship and individuality but also positions Kalki as a symbol of fearless self-expression for modern Indian women.

The “Forces of Tyaani” Campaign: Bold, Real, and Unapologetic

In the striking new campaign, Kalki Koechlin appears barefaced, dressed in a boxing robe, adorned with bold Tyaani earrings and layered polki and diamond necklaces. The visual is powerful: it invites women to embrace every facet of themselves—fierce yet gentle, quiet yet commanding—and to wear their stories with pride. The campaign’s message is clear: Tyaani jewellery is for women who are strong, expressive, and unafraid to show their true selves.

Kalki joins a community of inspiring women who have previously featured in Tyaani’s campaigns, including Shefali Shah, Tilottama Shome, Rasika Dugal, Jiya Shankar, and Shweta Tripathi. Each ambassador represents a unique facet of strength, authenticity, and creativity, echoing Tyaani’s philosophy.

Why Kalki Koechlin?

Kalki Koechlin is celebrated for her unconventional career choices, emotional depth, and fearless spirit. From breaking stereotypes in Bollywood to using her voice for social change, Kalki’s journey mirrors the very essence of the Tyaani woman. As Karan Johar, founder of Tyaani Jewellery, puts it:

“Kalki’s journey mirrors the spirit of the Tyaani woman, who is fearless, expressive, and rooted in her individuality. Her bold choices and unapologetic voice embody what the Forces of Tyaani campaign stands for. Much like Kalki, every piece in the Tyaani Artform is crafted with intention and soul. Our jewellery celebrates women who choose to wear their truth, layered, strong, and entirely their own.”

The Tyaani Artform: Tradition Meets Modernity

Tyaani Jewellery has reimagined traditional Polki jewellery for the modern muse. Born in Jaipur, the brand’s signature “Tyaani Artform” evolved from classic stamp jewellery techniques to a refined, lightweight, and contemporary style. By removing excess material and eliminating enamel, Tyaani pieces are lighter and more wearable for everyday use, without losing their rich, regal appeal.

Each item is handcrafted, reflecting the emotion and imperfection of the human touch—an intentional move away from mass-produced perfection. This philosophy is at the heart of Tyaani’s appeal: jewellery that’s as unique and expressive as the women who wear it.

Affordable Luxury for a New Generation

Tyaani’s collections are designed for today’s discerning consumers—those who value quality, heritage, and meaningful storytelling. The brand offers a wide range of handcrafted necklaces, earrings, rings, and bracelets, with prices starting at around ₹10,000, making luxury Polki jewellery more accessible than ever. All pieces are certified by the European Gemological Laboratory (EGL), ensuring authenticity and trust.

Bringing India’s Craft to the World

With multiple stores across Mumbai, Hyderabad, Delhi, and Bangalore, and a robust online presence, Tyaani Jewellery is making Indian craftsmanship available to a global audience. Karan Johar’s vision is to bring India’s rich jewellery heritage to the world, one timeless piece at a time.

Kalki’s Message: Wear Your Story

Kalki’s collaboration with Tyaani is more than just a brand endorsement—it’s a celebration of women who break barriers, challenge norms, and use their voices to inspire change. The campaign encourages every woman to “wear her truth,” making Tyaani not just a jewellery brand, but a movement for self-expression and empowerment.