Aza Fashions Launches Luxury Flagship Store in Surat’s Vibrant Market

Aza Fashions, a leading name in luxury retail, has opened a sprawling 10,000 sq. ft. flagship store on Dumas Road, Surat. Known for its vibrant textile heritage and emerging luxury market, Surat offers the perfect platform for Aza’s expansion into tier-II cities. The store is projected to earn approximately Rs 3,000 per sq. ft. monthly in its first year, signifying its revenue potential.

Dr. Alka Nishar, Founder and Chairperson of Aza Fashions, remarked, “Surat's rich textile legacy and growing demand for luxury make it ideal for our flagship store. We’re thrilled to contribute to its evolving fashion scene.”

The store caters to Surat’s affluent, fashion-conscious clientele, focusing on bridal couture, occasion wear, and premium accessories. With the city’s rise as a wedding shopping hub driven by destination weddings and increasing disposable incomes, Aza aims to capitalize on the growing demand for high-end fashion.

Adding to the vision, Devangi Parekh, MD of Aza Fashions, noted, “Surat’s sophisticated consumer base values quality and luxury. This flagship store reinforces our position as a pan-India luxury leader.”

Designed with modern interiors, state-of-the-art displays, and an extensive curated collection of leading Indian designers, the store ensures an elevated shopping experience. The launch reflects Aza’s commitment to investing in luxury retail and expanding its footprint across India’s emerging markets.