Yu Foods Co Expands into Beverages: 100% Natural Coconut Water & Fruit Juices

Yu, an omni-channel consumer foods brand, has expanded its product lineup by venturing into the hydration category within the beverage segment. The launch includes three new products: 100% Natural Coconut Water, and 100% Natural Fruit Juices in two variants, Tropical Punch and Berry Blast.

This move marks Yu's second category entry following its initial success with Instant Foods in 2021. Looking ahead, Yu plans to introduce 3-4 additional flavors of fruit juices by year-end, further enhancing its fruit juice portfolio. These products will be available through various distribution channels including offline retail, Q-Com, E-Com, airlines, and exports.

In conjunction with this expansion, the company has rebranded as "Yu Foods Co," reflecting its broader product range while maintaining its core commitment to 100% natural ingredients and superior quality across all categories.

Bharat Bhalla and Varun Kapur, co-founders of Yu Foods Co, expressed their enthusiasm, stating, "Our expansion consistently addresses fundamental consumer needs: products made from natural ingredients, competitively priced, and delicious. As we broaden our range to include beverages that uphold these principles, we're excited to offer consumers a 'better for you' selection. This marks an exciting new phase for Yu Foods Co."