Tag: TV vs Digital

Sports

IPL 2024 Looms: Duel Between TV and Digital Advertising

Sumit Rawat Mar 21, 2024 0 121

Experts predict digital's cost appeal attracts more brands, TV's recall value maintains...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 6

Too long

50 %

Uninteresting content

33.3 %

Annoying voiceovers

16.7 %

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 6

Emotional storytelling

16.7 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

16.7 %

Analysis

Indian Research Industry Hits $3.2 Billion, Driving Insights Growth

Indian Research Industry Hits $3.2 Billion, Driving Insights...

Deepanjali Dec 20, 2024 0 97

India’s Research and Insights Industry achieves USD 3.2 billion in FY2024, fueled...

Business Spotlight

Starcom Wins McDonald’s Media Mandate for South & West

Starcom Wins McDonald’s Media Mandate for South & West

Anureet Kaur May 30, 2025 0 33

Starcom wins McDonald’s India media mandate for South and West regions, taking charge...

Campaigns

Saif Ali Khan Becomes Face of Sparsh Pearl

Saif Ali Khan Becomes Face of Sparsh Pearl

Anureet Kaur May 29, 2025 0 41

Saif Ali Khan joins Sparsh Pearl as brand ambassador for taps and pipes

Industry

Parle Biscuits Maintains Top Advertiser Spot in IPL After 40 Matches

Parle Biscuits Maintains Top Advertiser Spot in IPL After...

Prakhar Apr 30, 2025 0 151

TAM Sports reports IPL 2025 ad volumes up 6%, 15% more advertisers, 20% more brands—food...

Analysis

Delhi, Dehradun Swiggy Instamart Users Spend Over Rs 20 Lakhs

Delhi, Dehradun Swiggy Instamart Users Spend Over Rs 20...

Deepanjali Jan 1, 2025 0 297

Swiggy Instamart users spent millions in 2024 on groceries, gadgets, and quirky...

Analysis

Indian Research Industry Hits $3.2 Billion, Driving Insights Growth

Indian Research Industry Hits $3.2 Billion, Driving Insights...

Deepanjali Dec 20, 2024 0 97

India’s Research and Insights Industry achieves USD 3.2 billion in FY2024, fueled...

Business Spotlight

Starcom Wins McDonald’s Media Mandate for South & West

Starcom Wins McDonald’s Media Mandate for South & West

Anureet Kaur May 30, 2025 0 33

Starcom wins McDonald’s India media mandate for South and West regions, taking charge...

Campaigns

Saif Ali Khan Becomes Face of Sparsh Pearl

Saif Ali Khan Becomes Face of Sparsh Pearl

Anureet Kaur May 29, 2025 0 41

Saif Ali Khan joins Sparsh Pearl as brand ambassador for taps and pipes

Industry

Parle Biscuits Maintains Top Advertiser Spot in IPL After 40 Matches

Parle Biscuits Maintains Top Advertiser Spot in IPL After...

Prakhar Apr 30, 2025 0 151

TAM Sports reports IPL 2025 ad volumes up 6%, 15% more advertisers, 20% more brands—food...

Analysis

Delhi, Dehradun Swiggy Instamart Users Spend Over Rs 20 Lakhs

Delhi, Dehradun Swiggy Instamart Users Spend Over Rs 20...

Deepanjali Jan 1, 2025 0 297

Swiggy Instamart users spent millions in 2024 on groceries, gadgets, and quirky...

Analysis

Indian Research Industry Hits $3.2 Billion, Driving Insights Growth

Indian Research Industry Hits $3.2 Billion, Driving Insights...

Deepanjali Dec 20, 2024 0 97

India’s Research and Insights Industry achieves USD 3.2 billion in FY2024, fueled...