Tag: New Era

Inside Edge

AI's Impact on Contextual Advertising: A New Era for Precision

Sumit Rawat Sep 7, 2023 0 129

Discover how artificial intelligence is revolutionizing contextual advertising,...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

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What makes you hit ‘skip’ on an ad?

Total Vote: 7

Too long

42.9 %

Uninteresting content

28.6 %

Annoying voiceovers

28.6 %

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What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

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Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 6

Emotional storytelling

16.7 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

16.7 %

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Campaigns

Parle Launches ‘Taste Itna Great, Mooh Se Na Hoga Wait!’...

SociapaHQ Mar 6, 2026 0 43

Parle Products launches its ‘Taste Itna Great, Mooh Se Na Hoga Wait!’ campaign for...

Business Spotlight

Meta–RAI Report: Omnichannel Shoppers Spend 2.5x More in...

SociapaHQ Feb 27, 2026 0 301

A Meta–RAI whitepaper finds omnichannel shoppers in India spend 2.5x more than single-channel...

Inside Edge

Zepto along with Britannia kick off the wedding season...

Prakhar Nov 7, 2025 0 4464

Zepto, in collaboration with Britannia, transformed Chattarpur’s Ira Luxe into a...

Technology

Microsoft Secures 27% Stake in OpenAI with $250 Billion...

Prakhar Oct 29, 2025 0 4643

Microsoft deepens partnership with OpenAI, acquiring a 27% stake and committing...

Analysis

Matcha Craze Sweeps India’s Aesthetic and Wellness Scene

Anureet Kaur Jun 18, 2025 0 5648

Matcha’s rise in India blends wellness, beauty and lifestyle, redefining café culture...

Tag: New Era

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