Tag: Measurement

Industry

Nielsen and TikTok Join Forces for Cross-Media Ad Measurement

Deepanjali Dec 7, 2024 0 45

Nielsen and TikTok partner to provide cross-media ad performance measurement, offering...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 6

Too long

50 %

Uninteresting content

33.3 %

Annoying voiceovers

16.7 %

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 6

Emotional storytelling

16.7 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

16.7 %

Analysis

Treebo Hits ₹100 Cr Revenue in FY24 Despite Mounting Losses

Treebo Hits ₹100 Cr Revenue in FY24 Despite Mounting Losses

Deepanjali Dec 31, 2024 0 83

Treebo Hotels crosses ₹100 crore revenue milestone in FY24, but rising costs and...

Business Spotlight

Bisleri Signs On as Official Hydration Partner for Five IPL Franchises

Bisleri Signs On as Official Hydration Partner for Five...

Prakhar Apr 28, 2025 0 24

Bisleri inks deals with five IPL teams DC, GT, MI, RR, RCB to deliver branded bottles,...

Campaigns

Renuka Shahane Tackles Wedding-Wear Woes in Myntra’s New Seasonal Film

Renuka Shahane Tackles Wedding-Wear Woes in Myntra’s New...

Prakhar Apr 28, 2025 0 31

Myntra enlists Renuka Shahane in a witty wedding-season ad, resolving multi-event...

Industry

ZEE Network to Broadcast DP World ILT20 Season 3 Across 15 Channels and ZEE5

ZEE Network to Broadcast DP World ILT20 Season 3 Across...

Deepanjali Jan 7, 2025 0 184

Catch the excitement of DP World ILT20 Season 3 live on ZEE Network’s 15 TV channels...

Analysis

Snapdeal Cuts Losses by 43% with Strong Growth in FY24

Snapdeal Cuts Losses by 43% with Strong Growth in FY24

Deepanjali Jan 1, 2025 0 79

Snapdeal reduces losses by 43% in FY24 with increased revenue, strategic cost cuts,...

Analysis

Treebo Hits ₹100 Cr Revenue in FY24 Despite Mounting Losses

Treebo Hits ₹100 Cr Revenue in FY24 Despite Mounting Losses

Deepanjali Dec 31, 2024 0 83

Treebo Hotels crosses ₹100 crore revenue milestone in FY24, but rising costs and...

Business Spotlight

Bisleri Signs On as Official Hydration Partner for Five IPL Franchises

Bisleri Signs On as Official Hydration Partner for Five...

Prakhar Apr 28, 2025 0 24

Bisleri inks deals with five IPL teams DC, GT, MI, RR, RCB to deliver branded bottles,...

Campaigns

Renuka Shahane Tackles Wedding-Wear Woes in Myntra’s New Seasonal Film

Renuka Shahane Tackles Wedding-Wear Woes in Myntra’s New...

Prakhar Apr 28, 2025 0 31

Myntra enlists Renuka Shahane in a witty wedding-season ad, resolving multi-event...

Industry

ZEE Network to Broadcast DP World ILT20 Season 3 Across 15 Channels and ZEE5

ZEE Network to Broadcast DP World ILT20 Season 3 Across...

Deepanjali Jan 7, 2025 0 184

Catch the excitement of DP World ILT20 Season 3 live on ZEE Network’s 15 TV channels...

Analysis

Snapdeal Cuts Losses by 43% with Strong Growth in FY24

Snapdeal Cuts Losses by 43% with Strong Growth in FY24

Deepanjali Jan 1, 2025 0 79

Snapdeal reduces losses by 43% in FY24 with increased revenue, strategic cost cuts,...

Analysis

Treebo Hits ₹100 Cr Revenue in FY24 Despite Mounting Losses

Treebo Hits ₹100 Cr Revenue in FY24 Despite Mounting Losses

Deepanjali Dec 31, 2024 0 83

Treebo Hotels crosses ₹100 crore revenue milestone in FY24, but rising costs and...