Tag: Marketing Expenditure

Business Spotlight

Campa Cola's Comeback: A New Era for India's Soft Drink...

Deepanjali Oct 30, 2024 0 226

Reliance's revival of Campa Cola is shaking up the Indian soft drink market. With...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 6

Too long

50 %

Uninteresting content

33.3 %

Annoying voiceovers

16.7 %

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 6

Emotional storytelling

16.7 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

16.7 %

Industry

Himanshu Shekhar Steps Down as GroupM’s Southeast Asia CEO

Himanshu Shekhar Steps Down as GroupM’s Southeast Asia...

Deepanjali Jan 7, 2025 0 339

Himanshu Shekhar steps down as GroupM Southeast Asia CEO after 25 years, leaving...

Campaigns

Rapido Launches Ownly, Shakes Up Food Delivery

Rapido Launches Ownly, Shakes Up Food Delivery

Anureet Kaur Jun 11, 2025 0 20

Rapido’s Ownly enters food delivery with zero-commission model, aiming for fairer...

Campaigns

Shefali Shah Shines in Tyaani Jewellery’s New Campaign

Shefali Shah Shines in Tyaani Jewellery’s New Campaign

Anureet Kaur Jun 11, 2025 0 19

Tyaani’s new campaign with Shefali Shah celebrates individuality and modern heritage...

Business Spotlight

Sudarshan Venu Named TVS Motor Chairman

Sudarshan Venu Named TVS Motor Chairman

Anureet Kaur Jun 6, 2025 0 60

Sudarshan Venu to lead TVS Motor as chairman from August 2025, succeeding Sir Ralf...

Technology

Google Retains Third-Party Cookies in Chrome, Scraps Opt-Out Plan

Google Retains Third-Party Cookies in Chrome, Scraps Opt-Out...

Prakhar Apr 23, 2025 0 124

Google reverses its controversial plan to phase out third-party cookies, keeping...

Industry

Himanshu Shekhar Steps Down as GroupM’s Southeast Asia CEO

Himanshu Shekhar Steps Down as GroupM’s Southeast Asia...

Deepanjali Jan 7, 2025 0 339

Himanshu Shekhar steps down as GroupM Southeast Asia CEO after 25 years, leaving...

Campaigns

Rapido Launches Ownly, Shakes Up Food Delivery

Rapido Launches Ownly, Shakes Up Food Delivery

Anureet Kaur Jun 11, 2025 0 20

Rapido’s Ownly enters food delivery with zero-commission model, aiming for fairer...

Campaigns

Shefali Shah Shines in Tyaani Jewellery’s New Campaign

Shefali Shah Shines in Tyaani Jewellery’s New Campaign

Anureet Kaur Jun 11, 2025 0 19

Tyaani’s new campaign with Shefali Shah celebrates individuality and modern heritage...

Business Spotlight

Sudarshan Venu Named TVS Motor Chairman

Sudarshan Venu Named TVS Motor Chairman

Anureet Kaur Jun 6, 2025 0 60

Sudarshan Venu to lead TVS Motor as chairman from August 2025, succeeding Sir Ralf...

Technology

Google Retains Third-Party Cookies in Chrome, Scraps Opt-Out Plan

Google Retains Third-Party Cookies in Chrome, Scraps Opt-Out...

Prakhar Apr 23, 2025 0 124

Google reverses its controversial plan to phase out third-party cookies, keeping...

Industry

Himanshu Shekhar Steps Down as GroupM’s Southeast Asia CEO

Himanshu Shekhar Steps Down as GroupM’s Southeast Asia...

Deepanjali Jan 7, 2025 0 339

Himanshu Shekhar steps down as GroupM Southeast Asia CEO after 25 years, leaving...