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Industry
India Honours Ad Veteran Piyush Pandey With Posthumous Padma Bhushan

India Honours Ad Veteran Piyush Pandey With Posthumous...

SociapaHQ May 26, 2026 0 206

Piyush Pandey has been awarded the Padma Bhushan posthumously for his landmark contribution...

Campaigns
Ajio’s Mother’s Day Campaign Turns The Iconic Chappal Into A Gifting Lesson

Ajio’s Mother’s Day Campaign Turns The Iconic Chappal Into...

SociapaHQ May 7, 2026 0 599

Ajio’s Mother’s Day campaign uses humour and the iconic ‘mom chappal’ to call out...

Campaigns
Oberoi Realty Film Shows How Mothers Quietly Shape The Feeling Of Home

Oberoi Realty Film Shows How Mothers Quietly Shape The...

SociapaHQ May 7, 2026 0 211

Oberoi Realty’s Mother’s Day film highlights mothers as the unseen force shaping...

Campaigns
Colgate Celebrates 90-Year Legacy in India With ‘Every Colgate Smile Has a Story’ Campaign

Colgate Celebrates 90-Year Legacy in India With ‘Every...

SociapaHQ May 5, 2026 0 212

Colgate marks 90 years in India with a new campaign focused on real family stories...

Campaigns
Madhusudan connects with everyday India through Akshay Kumar campaign

Madhusudan connects with everyday India through Akshay...

Anupriya Apr 21, 2026 0 579

Madhusudan launches a TVC with Akshay Kumar, focusing on relatable storytelling...

Campaigns
Adidas India builds intrigue with Ranveer Singh teaser campaign

Adidas India builds intrigue with Ranveer Singh teaser...

Anupriya Apr 20, 2026 0 274

Adidas India drops a cryptic teaser with Ranveer Singh, creating curiosity and social...

Campaigns
Bergner turns cookware into lifestyle statement with Excalibur launch

Bergner turns cookware into lifestyle statement with Excalibur...

Anupriya Apr 20, 2026 0 186

Bergner launches Excalibur cookware with Vikas Khanna, using a fashion-inspired...

Campaigns
Indriya celebrates Akshaya Tritiya with emotion driven jewellery campaign

Indriya celebrates Akshaya Tritiya with emotion driven...

Anupriya Apr 17, 2026 0 416

Indriya unveils its Akshaya Tritiya campaign featuring Krithi Shetty, focusing on...

Campaigns
Bisleri brings marketing in house ending decade long agency partnership

Bisleri brings marketing in house ending decade long agency...

Anupriya Apr 17, 2026 0 434

Bisleri moves its marketing in house, ending ties with 82.5 Communications and signaling...

Campaigns
Rajnigandha Celebrates Craft Over Claims In New Television Film

Rajnigandha Celebrates Craft Over Claims In New Television...

Prakhar Jan 29, 2026 0 223

Rajnigandha’s latest TVC shifts focus to its meticulous blending process, using...

Campaigns
Old Hindi Songs Find New Life In Modern Advertising Playbooks

Old Hindi Songs Find New Life In Modern Advertising Playbooks

Prakhar Jan 29, 2026 0 206

Indian advertisers are reviving classic Hindi film songs to trigger nostalgia, emotional...

Inside Edge
CTV Revolutionizes Indian Advertising: A New Digital Era Unfolds

CTV Revolutionizes Indian Advertising: A New Digital Era...

Prakhar Feb 27, 2025 0 1204

Connected TV (CTV) is reshaping India’s advertising landscape, blending traditional...

Inside Edge
Walter Saldanha, Ad Industry Pioneer, Passes Away at 93

Walter Saldanha, Ad Industry Pioneer, Passes Away at 93

Deepanjali Jan 2, 2025 0 196

Walter Saldanha, co-founder of Chaitra Leo Burnett, passed away at 93, leaving behind...

Inside Edge
Nostalgia Drives 2024 Marketing: Jingles, Characters, and Timeless Classics

Nostalgia Drives 2024 Marketing: Jingles, Characters, and...

sheetal Dec 22, 2024 0 197

Indian Advertising in 2024 Revives Nostalgia: Iconic Jingles, TV Characters, and...