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Campaigns
Rajnigandha Celebrates Craft Over Claims In New Television Film

Rajnigandha Celebrates Craft Over Claims In New Television...

Prakhar Jan 29, 2026 0 199

Rajnigandha’s latest TVC shifts focus to its meticulous blending process, using...

Campaigns
Old Hindi Songs Find New Life In Modern Advertising Playbooks

Old Hindi Songs Find New Life In Modern Advertising Playbooks

Prakhar Jan 29, 2026 0 172

Indian advertisers are reviving classic Hindi film songs to trigger nostalgia, emotional...

Inside Edge
CTV Revolutionizes Indian Advertising: A New Digital Era Unfolds

CTV Revolutionizes Indian Advertising: A New Digital Era...

Prakhar Feb 27, 2025 0 1177

Connected TV (CTV) is reshaping India’s advertising landscape, blending traditional...

Inside Edge
Walter Saldanha, Ad Industry Pioneer, Passes Away at 93

Walter Saldanha, Ad Industry Pioneer, Passes Away at 93

Deepanjali Jan 2, 2025 0 179

Walter Saldanha, co-founder of Chaitra Leo Burnett, passed away at 93, leaving behind...

Inside Edge
Nostalgia Drives 2024 Marketing: Jingles, Characters, and Timeless Classics

Nostalgia Drives 2024 Marketing: Jingles, Characters, and...

sheetal Dec 22, 2024 0 175

Indian Advertising in 2024 Revives Nostalgia: Iconic Jingles, TV Characters, and...