Tag: Impact

Campaigns

Coke Zero's Auditions Campaign: Method Acting Transformed...

Prakhar Apr 7, 2025 0 42

Coke Zero launches an auditions campaign that challenges method acting, blending...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 6

Too long

50 %

Uninteresting content

33.3 %

Annoying voiceovers

16.7 %

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 6

Emotional storytelling

16.7 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

16.7 %

Analysis

Indian Research Industry Hits $3.2 Billion, Driving Insights Growth

Indian Research Industry Hits $3.2 Billion, Driving Insights...

Deepanjali Dec 20, 2024 0 104

India’s Research and Insights Industry achieves USD 3.2 billion in FY2024, fueled...

Business Spotlight

Image Stereo Wins PR Mandate for Som Distilleries

Image Stereo Wins PR Mandate for Som Distilleries

Anureet Kaur Jun 16, 2025 0 21

Image Stereo to drive PR and brand strategy for Som Distilleries & Breweries, boosting...

Technology

Cookie Delay or Reality Check: Is AdTech Prepped for Privacy?

Cookie Delay or Reality Check: Is AdTech Prepped for Privacy?

Prakhar Apr 30, 2025 0 253

As third-party cookies vanish, adtech faces a crossroads: innovate with privacy-friendly...

Technology

ChatGPT’s New Shopping Features Turn AI Into Retail’s Personal Stylist

ChatGPT’s New Shopping Features Turn AI Into Retail’s Personal...

Prakhar Apr 30, 2025 0 234

ChatGPT enhances its AI with built-in shopping tools: visual search, live price...

Analysis

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Deepanjali Dec 31, 2024 0 142

Chaayos achieves EBITDA positivity and cuts losses in half during FY24, maintaining...

Analysis

Indian Research Industry Hits $3.2 Billion, Driving Insights Growth

Indian Research Industry Hits $3.2 Billion, Driving Insights...

Deepanjali Dec 20, 2024 0 104

India’s Research and Insights Industry achieves USD 3.2 billion in FY2024, fueled...

Business Spotlight

Image Stereo Wins PR Mandate for Som Distilleries

Image Stereo Wins PR Mandate for Som Distilleries

Anureet Kaur Jun 16, 2025 0 21

Image Stereo to drive PR and brand strategy for Som Distilleries & Breweries, boosting...

Technology

Cookie Delay or Reality Check: Is AdTech Prepped for Privacy?

Cookie Delay or Reality Check: Is AdTech Prepped for Privacy?

Prakhar Apr 30, 2025 0 253

As third-party cookies vanish, adtech faces a crossroads: innovate with privacy-friendly...

Technology

ChatGPT’s New Shopping Features Turn AI Into Retail’s Personal Stylist

ChatGPT’s New Shopping Features Turn AI Into Retail’s Personal...

Prakhar Apr 30, 2025 0 234

ChatGPT enhances its AI with built-in shopping tools: visual search, live price...

Analysis

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Deepanjali Dec 31, 2024 0 142

Chaayos achieves EBITDA positivity and cuts losses in half during FY24, maintaining...

Analysis

Indian Research Industry Hits $3.2 Billion, Driving Insights Growth

Indian Research Industry Hits $3.2 Billion, Driving Insights...

Deepanjali Dec 20, 2024 0 104

India’s Research and Insights Industry achieves USD 3.2 billion in FY2024, fueled...