Tag: GroupM and IOAA

Inside Edge

GroupM and IOAA Launch Task Force for Sustainable OOH Advertising

sheetal Dec 4, 2024 0 42

GroupM and IOAA create a task force to promote sustainable practices in OOH advertising,...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 5

Too long

40 %

Uninteresting content

40 %

Annoying voiceovers

20 %

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 4

Emotional storytelling

25 %

Bold humor

50 %

Visual creativity

0 %

Viral potential

25 %

Analysis

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Deepanjali Dec 14, 2024 0 120

Zepto doubled its revenue in FY24, reduced losses, and raised over $1.3 billion...

Inside Edge

Meta Safeguards Teens: New Built‑In Restrictions Keep Social Platforms Secure

Meta Safeguards Teens: New Built‑In Restrictions Keep Social...

Prakhar Apr 10, 2025 0 28

Meta introduces innovative built‑in restrictions to make Instagram and Facebook...

Inside Edge

Rannvijay Singha Joins iQOO: Gaming Jury Fuels Future of Play

Rannvijay Singha Joins iQOO: Gaming Jury Fuels Future of...

Prakhar Apr 2, 2025 0 57

iQOO appoints Rannvijay Singha as jury for Chief Gaming Officer selection, merging...

Inside Edge

Holi Ads Unleashed: Our Favorite Celebrations of Color & Creativity

Holi Ads Unleashed: Our Favorite Celebrations of Color...

Prakhar Mar 13, 2025 0 324

Dive into our ultimate roundup of Holi ads—celebrating every hue, every idea, and...

Analysis

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Deepanjali Dec 31, 2024 0 64

Chaayos achieves EBITDA positivity and cuts losses in half during FY24, maintaining...

Analysis

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Deepanjali Dec 14, 2024 0 120

Zepto doubled its revenue in FY24, reduced losses, and raised over $1.3 billion...

Inside Edge

Meta Safeguards Teens: New Built‑In Restrictions Keep Social Platforms Secure

Meta Safeguards Teens: New Built‑In Restrictions Keep Social...

Prakhar Apr 10, 2025 0 28

Meta introduces innovative built‑in restrictions to make Instagram and Facebook...

Inside Edge

Rannvijay Singha Joins iQOO: Gaming Jury Fuels Future of Play

Rannvijay Singha Joins iQOO: Gaming Jury Fuels Future of...

Prakhar Apr 2, 2025 0 57

iQOO appoints Rannvijay Singha as jury for Chief Gaming Officer selection, merging...

Inside Edge

Holi Ads Unleashed: Our Favorite Celebrations of Color & Creativity

Holi Ads Unleashed: Our Favorite Celebrations of Color...

Prakhar Mar 13, 2025 0 324

Dive into our ultimate roundup of Holi ads—celebrating every hue, every idea, and...

Analysis

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Deepanjali Dec 31, 2024 0 64

Chaayos achieves EBITDA positivity and cuts losses in half during FY24, maintaining...

Analysis

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Deepanjali Dec 14, 2024 0 120

Zepto doubled its revenue in FY24, reduced losses, and raised over $1.3 billion...