Tag: GenAI

Technology
AI Writes Letters, Viewers Say; ‘Stick to Your Own Pen!

AI Writes Letters, Viewers Say; ‘Stick to Your Own Pen!

Ads featuring AI’s creative chops face backlash for ‘cold’ touch

Analysis
2024: GenAI's pivotal moment in the marketing landscape beckons?

2024: GenAI's pivotal moment in the marketing landscape...

Generative AI transforms marketing, but Media Mix Modelling's complexity demands...