Tag: First CMO

Inside Edge

OpenAI Appoints Kate Rouch as First Chief Marketing Officer

sheetal Dec 5, 2024 0 34

Kate Rouch Joins OpenAI as First CMO, Boosting Marketing Leadership

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 6

Too long

50 %

Uninteresting content

33.3 %

Annoying voiceovers

16.7 %

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 6

Emotional storytelling

16.7 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

16.7 %

Analysis

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Deepanjali Dec 14, 2024 0 147

Zepto doubled its revenue in FY24, reduced losses, and raised over $1.3 billion...

Inside Edge

ASCI Sharpen Guidelines, Distinguishing Generic vs. Technical Influencer Endorsements

ASCI Sharpen Guidelines, Distinguishing Generic vs. Technical...

Prakhar Apr 28, 2025 0 37

ASCI’s updated Influencer Guidelines clarify when health and finance influencers...

Campaigns

Juicy Couture Unveils Luxe Handbags, Eyewear in India Before Apparel

Juicy Couture Unveils Luxe Handbags, Eyewear in India Before...

Prakhar Apr 28, 2025 0 37

American lifestyle label Juicy Couture launches handbags and eyewear in India, teasing...

Technology

Microsoft Tops List of Most Impersonated Brands in Phishing Attacks

Microsoft Tops List of Most Impersonated Brands in Phishing...

Prakhar Apr 25, 2025 0 57

Check Point Research finds Microsoft at 36% of Q1 2025 phishing lures, followed...

Technology

Meta Pledges Swift Fix as Instagram Flags Surge in Sensitivity

Meta Pledges Swift Fix as Instagram Flags Surge in Sensitivity

Prakhar Feb 27, 2025 0 180

In response to a surge in flagged sensitive content, Meta vows rapid fixes on Instagram,...

Analysis

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Deepanjali Dec 14, 2024 0 147

Zepto doubled its revenue in FY24, reduced losses, and raised over $1.3 billion...

Inside Edge

ASCI Sharpen Guidelines, Distinguishing Generic vs. Technical Influencer Endorsements

ASCI Sharpen Guidelines, Distinguishing Generic vs. Technical...

Prakhar Apr 28, 2025 0 37

ASCI’s updated Influencer Guidelines clarify when health and finance influencers...

Campaigns

Juicy Couture Unveils Luxe Handbags, Eyewear in India Before Apparel

Juicy Couture Unveils Luxe Handbags, Eyewear in India Before...

Prakhar Apr 28, 2025 0 37

American lifestyle label Juicy Couture launches handbags and eyewear in India, teasing...

Technology

Microsoft Tops List of Most Impersonated Brands in Phishing Attacks

Microsoft Tops List of Most Impersonated Brands in Phishing...

Prakhar Apr 25, 2025 0 57

Check Point Research finds Microsoft at 36% of Q1 2025 phishing lures, followed...

Technology

Meta Pledges Swift Fix as Instagram Flags Surge in Sensitivity

Meta Pledges Swift Fix as Instagram Flags Surge in Sensitivity

Prakhar Feb 27, 2025 0 180

In response to a surge in flagged sensitive content, Meta vows rapid fixes on Instagram,...

Analysis

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Deepanjali Dec 14, 2024 0 147

Zepto doubled its revenue in FY24, reduced losses, and raised over $1.3 billion...