Tag: DRA

Campaigns

Rashmika Mandanna: The New Face of DRA

Deepanjali Nov 28, 2024 0 113

Rashmika Mandanna becomes the face of DRA's new brand campaign. The campaign highlights...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 6

Too long

50 %

Uninteresting content

33.3 %

Annoying voiceovers

16.7 %

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 6

Emotional storytelling

16.7 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

16.7 %

Analysis

Treebo Hits ₹100 Cr Revenue in FY24 Despite Mounting Losses

Treebo Hits ₹100 Cr Revenue in FY24 Despite Mounting Losses

Deepanjali Dec 31, 2024 0 82

Treebo Hotels crosses ₹100 crore revenue milestone in FY24, but rising costs and...

Inside Edge

CCI Clears Kandhari’s Coca-Cola Bottling Acquisition, Boosting Western India Reach

CCI Clears Kandhari’s Coca-Cola Bottling Acquisition, Boosting...

Prakhar Apr 24, 2025 0 47

The Competition Commission approves Kandhari Global’s acquisition of Coca-Cola’s...

Technology

AI-Supported Films Now Oscar-Eligible: Academy Opens New Creative Frontier

AI-Supported Films Now Oscar-Eligible: Academy Opens New...

Prakhar Apr 23, 2025 0 59

The Academy announces that AI-assisted films are now eligible for Oscars, revising...

Technology

Ad Block Party: Can Google’s AI Close the Advertising Floodgates?

Ad Block Party: Can Google’s AI Close the Advertising Floodgates?

Prakhar Apr 22, 2025 0 57

As ad‑blockers surge, Campaign India explores whether Google’s AI can temper intrusive...

Analysis

Delhi, Dehradun Swiggy Instamart Users Spend Over Rs 20 Lakhs

Delhi, Dehradun Swiggy Instamart Users Spend Over Rs 20...

Deepanjali Jan 1, 2025 0 179

Swiggy Instamart users spent millions in 2024 on groceries, gadgets, and quirky...

Analysis

Treebo Hits ₹100 Cr Revenue in FY24 Despite Mounting Losses

Treebo Hits ₹100 Cr Revenue in FY24 Despite Mounting Losses

Deepanjali Dec 31, 2024 0 82

Treebo Hotels crosses ₹100 crore revenue milestone in FY24, but rising costs and...

Inside Edge

CCI Clears Kandhari’s Coca-Cola Bottling Acquisition, Boosting Western India Reach

CCI Clears Kandhari’s Coca-Cola Bottling Acquisition, Boosting...

Prakhar Apr 24, 2025 0 47

The Competition Commission approves Kandhari Global’s acquisition of Coca-Cola’s...

Technology

AI-Supported Films Now Oscar-Eligible: Academy Opens New Creative Frontier

AI-Supported Films Now Oscar-Eligible: Academy Opens New...

Prakhar Apr 23, 2025 0 59

The Academy announces that AI-assisted films are now eligible for Oscars, revising...

Technology

Ad Block Party: Can Google’s AI Close the Advertising Floodgates?

Ad Block Party: Can Google’s AI Close the Advertising Floodgates?

Prakhar Apr 22, 2025 0 57

As ad‑blockers surge, Campaign India explores whether Google’s AI can temper intrusive...

Analysis

Delhi, Dehradun Swiggy Instamart Users Spend Over Rs 20 Lakhs

Delhi, Dehradun Swiggy Instamart Users Spend Over Rs 20...

Deepanjali Jan 1, 2025 0 179

Swiggy Instamart users spent millions in 2024 on groceries, gadgets, and quirky...

Analysis

Treebo Hits ₹100 Cr Revenue in FY24 Despite Mounting Losses

Treebo Hits ₹100 Cr Revenue in FY24 Despite Mounting Losses

Deepanjali Dec 31, 2024 0 82

Treebo Hotels crosses ₹100 crore revenue milestone in FY24, but rising costs and...