Tag: Digital First

Industry

The “Curious case of Brand Appropriateness” in a digital-first...

admin Nov 10, 2022 0 64

Makes a case for third-party ad verification solutions that make sure advertisers'...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

View Results

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 6

Too long

50 %

Uninteresting content

33.3 %

Annoying voiceovers

16.7 %

View Options

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

View Results

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 6

Emotional storytelling

16.7 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

16.7 %

View Options

Analysis

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Deepanjali Dec 31, 2024 0 142

Chaayos achieves EBITDA positivity and cuts losses in half during FY24, maintaining...

Campaigns

Peps Mattresses’ Quirky Ads Bring Sleep Science Home

Anureet Kaur Jun 18, 2025 0 16

Peps’ “Spring is King” campaign uses humor and relatable stories to educate India...

Business Spotlight

Apple’s Liquid Glass Interface Faces Backlash for Lack...

Anureet Kaur Jun 13, 2025 0 43

Apple’s new Liquid Glass design is drawing criticism for its similarity to older...

Inside Edge

AI Reads Emotions: The New Frontier for Brands

Anureet Kaur Jun 12, 2025 0 42

New AI tools help brands measure real consumer emotions for sharper, unbiased marketing...

Industry

Asim Hussain Joins CG Corp Global as Global Head for Category...

Prakhar Feb 22, 2025 0 319

Asim Hussain has been appointed as the Global Head for Category Development and...

Analysis

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Deepanjali Dec 31, 2024 0 142

Chaayos achieves EBITDA positivity and cuts losses in half during FY24, maintaining...

Campaigns

Peps Mattresses’ Quirky Ads Bring Sleep Science Home

Anureet Kaur Jun 18, 2025 0 16

Peps’ “Spring is King” campaign uses humor and relatable stories to educate India...

Business Spotlight

Apple’s Liquid Glass Interface Faces Backlash for Lack...

Anureet Kaur Jun 13, 2025 0 43

Apple’s new Liquid Glass design is drawing criticism for its similarity to older...

Inside Edge

AI Reads Emotions: The New Frontier for Brands

Anureet Kaur Jun 12, 2025 0 42

New AI tools help brands measure real consumer emotions for sharper, unbiased marketing...

Industry

Asim Hussain Joins CG Corp Global as Global Head for Category...

Prakhar Feb 22, 2025 0 319

Asim Hussain has been appointed as the Global Head for Category Development and...

Analysis

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Deepanjali Dec 31, 2024 0 142

Chaayos achieves EBITDA positivity and cuts losses in half during FY24, maintaining...

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