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Industry
YouTube Celebrates Explosive Growth in India at Brandcast 2024 Event

YouTube Celebrates Explosive Growth in India at Brandcast...

Sumit Rawat Aug 8, 2024 0 86

CEO Neal Mohan reveals quadrupled CTV views, trillion Shorts views, and new ad formats,...

Analysis
2023 Marketing: Embracing social responsibility, agility, AI-driven conversations prevailed

2023 Marketing: Embracing social responsibility, agility,...

Sumit Rawat Dec 29, 2023 0 92

Marketing leaders emphasized influencer collaborations, community nurturing, and...

Industry
2023 Recap: 7 Trends in Media Monetization for Publishers, Broadcasters

2023 Recap: 7 Trends in Media Monetization for Publishers,...

Sumit Rawat Dec 13, 2023 0 45

Adapting sans third-party cookies and embracing Connected TV (CTV), these trends...

Industry
When CTV made significant advances in India in 2023

When CTV made significant advances in India in 2023

Sumit Rawat Dec 13, 2023 0 186

Advertisers also notice CTV's abilities to increase viewer engagement and ad recall

Industry
YouTube will soon carry 30-second unskippable CTV advertisements

YouTube will soon carry 30-second unskippable CTV advertisements

Sumit Rawat May 27, 2023 0 46

Industry
We don't look at the business through the lens of TV and digital demarcation: Viacom18's Jyoti Deshpande

We don't look at the business through the lens of TV and...

Sumit Rawat Apr 14, 2023 0 48