Tag: cost-effective strategies for brands globally

Inside Edge

2024’s Meme Marketing Revolution: Humor, Virality, and...

sheetal Dec 19, 2024 0 39

Explore how meme marketing shaped 2024 campaigns, from Ganji Chudail to Chill Guy,...

Which team will win today's Match?

GUjrat Titans

Sunrisers Hyderabad

Please select an option!

You already voted this poll before.

Which team will win today's Match?

Total Vote: 1

GUjrat Titans

100 %

Sunrisers Hyderabad

0 %

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 6

Too long

50 %

Uninteresting content

33.3 %

Annoying voiceovers

16.7 %

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 6

Emotional storytelling

16.7 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

16.7 %

Analysis

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Deepanjali Dec 14, 2024 0 158

Zepto doubled its revenue in FY24, reduced losses, and raised over $1.3 billion...

Inside Edge

Champak Magazine’s ‘RoboDog’ Spat with BCCI Fetches National Spotlight

Champak Magazine’s ‘RoboDog’ Spat with BCCI Fetches National...

Prakhar May 2, 2025 0 52

Children’s publisher Champak and BCCI clash over trademark “Champ,” after robot-dog...

Inside Edge

Lenovo’s “Gamers on Duty”: Turning Virtual Grievances into Real Rewards

Lenovo’s “Gamers on Duty”: Turning Virtual Grievances into...

Prakhar May 1, 2025 0 71

Lenovo India enlists influencers to patrol shooter games for camping offenders,...

Industry

The Media Giant Who Rethought Advertising: Dr. Bhaskar Das, A Legacy Gone Too Soon

The Media Giant Who Rethought Advertising: Dr. Bhaskar...

Prakhar Jan 15, 2025 0 230

Media stalwart Dr. Bhaskar Das, an icon in Indian media, revolutionized advertising...

Analysis

Delhi, Dehradun Swiggy Instamart Users Spend Over Rs 20 Lakhs

Delhi, Dehradun Swiggy Instamart Users Spend Over Rs 20...

Deepanjali Jan 1, 2025 0 220

Swiggy Instamart users spent millions in 2024 on groceries, gadgets, and quirky...

Analysis

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Deepanjali Dec 14, 2024 0 158

Zepto doubled its revenue in FY24, reduced losses, and raised over $1.3 billion...

Inside Edge

Champak Magazine’s ‘RoboDog’ Spat with BCCI Fetches National Spotlight

Champak Magazine’s ‘RoboDog’ Spat with BCCI Fetches National...

Prakhar May 2, 2025 0 52

Children’s publisher Champak and BCCI clash over trademark “Champ,” after robot-dog...

Inside Edge

Lenovo’s “Gamers on Duty”: Turning Virtual Grievances into Real Rewards

Lenovo’s “Gamers on Duty”: Turning Virtual Grievances into...

Prakhar May 1, 2025 0 71

Lenovo India enlists influencers to patrol shooter games for camping offenders,...

Industry

The Media Giant Who Rethought Advertising: Dr. Bhaskar Das, A Legacy Gone Too Soon

The Media Giant Who Rethought Advertising: Dr. Bhaskar...

Prakhar Jan 15, 2025 0 230

Media stalwart Dr. Bhaskar Das, an icon in Indian media, revolutionized advertising...

Analysis

Delhi, Dehradun Swiggy Instamart Users Spend Over Rs 20 Lakhs

Delhi, Dehradun Swiggy Instamart Users Spend Over Rs 20...

Deepanjali Jan 1, 2025 0 220

Swiggy Instamart users spent millions in 2024 on groceries, gadgets, and quirky...

Analysis

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Deepanjali Dec 14, 2024 0 158

Zepto doubled its revenue in FY24, reduced losses, and raised over $1.3 billion...