Tag: Content Commerce

OTT
Binge While You Shop: Flipkart Launches 'Drama' Section inside Main App

Binge While You Shop: Flipkart Launches 'Drama' Section...

Flipkart launches a new microdrama vertical inside its app through partnerships...

Industry
Meesho Spends ₹990 Crore On AI Advertising To Drive 264 Million User Growth

Meesho Spends ₹990 Crore On AI Advertising To Drive 264...

Meesho spent ₹990 crore on AI advertising and promotions in FY26 to drive user and...