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Inside Edge
Connected TVs Boost Brand Favourability and Sales

Connected TVs Boost Brand Favourability and Sales

Anureet Kaur Jul 15, 2025 0 359

Samsung Ads and Kantar reveal Connected TV ads raise purchase intent, especially...

Campaigns
Swiggy’s IPL 2025 Campaign Hits Sixes with Real-Time Sizzle

Swiggy’s IPL 2025 Campaign Hits Sixes with Real-Time Sizzle

Anureet Kaur Jul 7, 2025 0 111

Swiggy’s IPL 2025 campaign offers 66% off on sixes, blending real-time offers, cricket...

Campaigns
Disney and Amazon Unite to Change Streaming Ads

Disney and Amazon Unite to Change Streaming Ads

Anureet Kaur Jun 19, 2025 0 80

Disney and Amazon partner to blend streaming content with smarter, targeted advertising...